Group 1 - American Eagle announced a limited collaboration with Travis Kelce's personal brand Tru Kolors, named AE x Tru Kolors by Travis Kelce, which has been in preparation for over a year [3][6] - The collection will launch in two phases on August 27 and September 24, featuring over 90 products priced between $14.95 and $179.95, including retro-style t-shirts, sweaters, and polo shirts [3][6] - Jennifer Foyle, President and Executive Creative Director of American Eagle, emphasized the significance of the collaboration, stating it represents a victory for the brand [5] Group 2 - Travis Kelce, born in October 1989, has a keen interest in fashion, often showcasing his personal style on game days, and is building his business empire through his lifestyle brand Tru Kolors, inspired by 90s retro sports gear [7] - Tru Kolors became the first brand officially collaborating with an NFL team, the Kansas City Chiefs, in 2022 [7] - The relationship between Kelce and Taylor Swift, which began in September 2023, has increased his marketability, leading to further investments, including a stake in the F1 Alpine team alongside teammate Patrick Mahomes [7]