编者按：2026年，广货竞潮头。1月15日，"广货行天下"春季行动正式启幕，吹响广东智造全球拓市的冲锋 号。南方财经全媒体集团推出《广货群侠传》系列融媒报道，深入家电、手机、服装、食品、3C数码等产业 江湖，生动刻画身怀绝技的粤企群侠，绘就广东制造高质量发展的江湖版图。且看广货群侠如何硬核出招， 为"中国智造"书写传奇。 服装江湖群侠争锋 广东服装脱颖而出 目前，广东拥有 虎门女装、大浪品牌女装、大朗毛织、增城牛仔 沙溪休闲服、潮州婚纱礼服、普宁内衣等 衣食住行，衣居首位 服装产业与我们的生活息息相关 设计、销售、供应链的协同 成为打造品牌核心竞争力的关键 七个世界级产业集群 全球每5件毛衣，就有1件来自大朗 UR、比音勒芬、都市丽人、茵蔓等 一大批本土服装品牌强势崛起 1月31日 "广货行天下"春季行动 服装专场促销活动 正式启动 "广货群侠传·服装江湖" 带你看广东服装 如何引领时尚潮流 ↓↓↓ 全球每3条牛仔裤，就有1条来自新塘 依托深厚的服装产业沃土 UR · 快时尚之王 快时尚江湖王者UR 2006年诞生于广州 首创"快奢时尚"模式 双创意中心+超500人全球设计团队 小单快反柔性供应链体系 实现超 ...

广东省贸促会党组书记、会长陈小锋在致辞中表示，2025年东莞进出口总额达1.58万亿元，位列全国第 五、广东第二。凭借坚实的制造业基础，东莞生产了全球近1/4的智能手机、1/5的毛衣、1/4的动漫衍生 品和中国近85%的潮玩，产业竞争力处在国际一流水平。这为全球投资者提供广阔投资机遇，也是省贸 促会驻境外经贸代表处和海外粤商会推介东莞的一张"金名片"。 陈小锋表示，各位驻境外经贸代表处和海外粤商会负责人是广东伸向世界的触角，是家乡连接全球的桥 梁。今年省贸促会将全面启动"粤企出海"服务计划，全省各地市尤其是东莞可以立足自身产业基础、发 展规划和市场开拓的需要，提出希望对接的海外目标企业或工商机构名单。省贸促会将利用好海外机构 平台、外国驻广州总领馆、外国驻粤商协会等对外联络资源，加强国别产业分析和投资对接服务，根据 各地市的产业定位和发展需求，精准匹配并引荐海外优质商协会、投资机构及企业资源，助力地方"靶 向招商"。 中新网东莞1月30日电 (记者 许青青)由广东省贸促会主办，东莞市贸促会(东莞国际商会)承办的"广东省 贸促会境外机构东莞行"29日至30日举行，活动深度对接31个广东省驻境外经贸代表处及50家 ...

"四季青"迎来年末清仓热潮 近日，上城区航海路沿线的车流人流较往日激增数倍，这条串联起四季青服装特色街区的主干道， 在午间时段俨然成了"堵点"。1月13日中午，记者走进9意法女装批发中心，扑面而来的是此起彼伏的叫 卖声和熙熙攘攘的人流。原本仅限批发的档口纷纷挂出"全场零售""可试穿"的醒目标牌，走廊里临时搭 建的货架上摆满了冬装，打底衫、毛衣、羽绒服等应季单品琳琅满目。 冬装开放零售，部分档口可试穿 羽绒服、呢大衣受青睐 "一直听说四季青的服装款式多、价格实惠，终于赶上零售的机会，我们要好好淘一番。"00后的张 雅萱是一名大一新生，和室友相约专程而来，在几个韩系风格的档口间反复比较后，锁定了目标。 "春夏"与"秋冬"争艳 2026春夏装上新开启 在冬装清仓的同时，四季青部分档口已经开启2026年春夏装上新模式，羽绒服与连衣裙相邻陈列、 厚大衣与薄衬衫同台竞技的"春夏秋冬"同框景象，成为街区独特的风景线，也为采购商和散客带来了双 重选择。 在新意法女装大厦的四楼，记者看到不少档口已经挂上了"2026春夏新款"，模特身上的明黄色连衣 裙、青绿色衬衫、浅紫色针织开衫格外吸睛，率先让人感受到春日的清新气息。"我们从1 ...

除了高性价比的羽绒服，质感上乘的呢大衣也成了年轻消费者的重点选购对象。在一家主打法式风格的 档口，羊毛混纺材质的呢大衣挂成一排，黑、驼、灰等经典色系一应俱全，部分带可拆卸毛领的款式更 是备受青睐，价格普遍在300元至500元之间，较平时降价近一半。档口工作人员小宇介绍，每天零售部 分能卖出几十件呢大衣，其中适合学生党的中长款基础款最受欢迎，"很多年轻人都是两三件起买，既 给自己囤货，也给家人带件新年新衣。" "四季青"迎来年末清仓热潮 商报讯（记者 徐菁菁 文/摄）近日，上城区航海路沿线的车流人流较往日激增数倍，这条串联起四季青 服装特色街区的主干道，在午间时段俨然成了"堵点"。1月13日中午，记者走进9意法女装批发中心，扑 面而来的是此起彼伏的叫卖声和熙熙攘攘的人流。原本仅限批发的档口纷纷挂出"全场零售""可试穿"的 醒目标牌，走廊里临时搭建的货架上摆满了冬装，打底衫、毛衣、羽绒服等应季单品琳琅满目。 冬装开放零售，部分档口可试穿 羽绒服、呢大衣受青睐 "一直听说四季青的服装款式多、价格实惠，终于赶上零售的机会，我们要好好淘一番。"00后的张雅萱 是一名大一新生，和室友相约专程而来，在几个韩系风格的档口间反 ...

Core Insights - The newly opened Jianjue clothing store in Nanhu New District has quickly become a consumer hotspot, attracting large crowds and enhancing the area's cultural vibrancy [4][6] - The store features a unique design that combines art and fashion, creating an immersive shopping experience that redefines traditional retail [4][5] - Jianjue aims to provide a comprehensive aesthetic experience, integrating professional styling services and various leisure activities within the store [5][6] Store Design and Concept - Jianjue spans 4,000 square meters and is designed with a Wabi-Sabi aesthetic, presenting clothing as art pieces rather than mere products [4] - The store's interior includes elements like geometric lighting and desert-like textures, enhancing the overall artistic atmosphere [4] - The store's concept is to transform shopping into an immersive aesthetic experience rather than just a transactional activity [4] Consumer Experience - Jianjue offers personalized styling services that analyze customers' features to provide tailored fashion advice, addressing common dressing dilemmas [5] - The store includes various leisure areas such as a coffee zone, artisan bread section, and craft beer area, catering to customers' relaxation needs [5] - Future plans include hosting workshops and events, further enriching the consumer experience and fostering community engagement [5][6] Cultural and Economic Impact - The opening of Jianjue is part of a broader initiative in Nanhu New District to integrate culture and commerce, creating new consumer scenarios [6][7] - The district is developing the Fuyun Road cultural and creative street, enhancing the area with diverse cultural and commercial offerings [6] - Local authorities emphasize the importance of improving residents' quality of life by encouraging innovative business models like Jianjue [7]

Group 1 - The core point of the article highlights that Dongguan, specifically Dalang, is a major hub for sweater production, with one in every five sweaters globally produced there [1][6]. - The Dalang knitting industry began in 1979 and has grown to become the largest and most complete knitting industry cluster in China, with an annual transaction volume of 72 billion yuan [2]. - The live broadcast showcased the transformation of Dongguan from a "world factory" to a "city of manufacturing aesthetics," emphasizing the artistic aspect of production through advanced technology [3][15]. Group 2 - Dalang's yarn sector leads the nation, with annual sales exceeding 1 million tons, accounting for over half of the national color yarn spot trading volume [5]. - The town has over 29,000 market entities and employs more than 200,000 people, producing 900 million sweaters annually, solidifying its market position [6]. - The core competitive advantage of Dalang lies in its "flexible production" capability, allowing regular orders to be completed in 2-3 days and high-end custom orders in just 2 hours [8]. Group 3 - E-commerce sales in Dalang have surpassed 10 billion yuan, with a "small order quick response" model enabling traditional manufacturing to adapt to market changes [10]. - The introduction of domestically produced equipment has significantly reduced costs, with self-developed machines priced at approximately 80,000 yuan each, only one-tenth of the cost of imported equipment [12]. - The "Dalang Preferred" brand initiative, set to launch in 2023, marks a significant step towards branding, with government and market collaboration to create a regional public brand [13][18]. Group 4 - The transition from "Made in China" to "Designed in Dalang" reflects a shift towards design, marketing, and brand operation capabilities, indicating a comprehensive upgrade in the industry [16][18]. - The project is now in its 2.0 phase, promoting the industry's transformation towards fashion and digitalization [16]. - Continuous innovations, such as the development of adjustable temperature yarn, demonstrate ongoing industry upgrades and advancements [19].

Core Insights - The article discusses the evolution and challenges faced by the clothing brand Jeanswest in China, highlighting its transition from a popular retail chain to a focus on e-commerce due to changing consumer behaviors and market dynamics. Group 1: Company History and Expansion - Jeanswest was acquired by Yang Xun in 1990 and introduced to the Chinese market during a time when clothing began to symbolize self-expression for youth [5] - The brand adopted an innovative retail model, moving away from traditional department store sales to open displays and customer engagement, which quickly gained popularity among young consumers [6] - By 2013, Jeanswest had expanded to nearly 3,000 stores in China, achieving annual sales of nearly 5 billion yuan [7] Group 2: Market Challenges and Strategic Shifts - The entry of fast-fashion brands like ZARA and H&M in the 2010s intensified competition, leading to a decline in Jeanswest's sales and an increase in inventory issues [8] - The company responded to declining performance by closing underperforming stores and shifting focus to e-commerce, which began in 2009 but only gained traction after 2014 [9][12] - By 2019, online sales had increased significantly from 460 million yuan to 6 billion yuan by 2024, marking a growth of over 13 times [12] Group 3: Operational Adjustments and Management Philosophy - Jeanswest restructured its product offerings and inventory management to better align with consumer demand and market trends, implementing a "brand ecosystem" approach [9][10] - The management emphasizes a culture of accountability and rapid response to market changes, with regular performance reviews and a focus on maintaining operational efficiency [14] - Yang Xun's philosophy centers on the distinction between entrepreneurship and stewardship, prioritizing long-term sustainability and social responsibility over short-term profits [13][15]

Economic Growth - Dongguan's economic total has surpassed 1 trillion yuan during the "14th Five-Year Plan" period, achieving a qualitative and quantitative improvement with a target of exceeding 1.2 trillion yuan [1] - The city produced nearly 1/5 of the world's smartphones, 1/5 of sweaters, 1/4 of animation derivatives, and about 85% of China's trendy toys, enhancing its reputation as the "world's factory" [1] Industrial Development - Dongguan is constructing a modern industrial system characterized by "8+8+4," with industrial investment expected to nearly double over five years [1] - The number of small-scale industrial enterprises has exceeded 8,500, ranking first in the province for growth [1] - The new generation of electronic information industry is steadily growing, with the electrical machinery and equipment manufacturing industry surpassing 500 billion yuan, and the new materials industry reaching over 100 billion yuan [1] Technological Innovation - Dongguan is solidifying its technological foundation, with R&D expenditure and effective invention patents expected to reach 1.4 times and 2 times that of 2020, respectively, and an R&D intensity of 4.01%, ranking third in the province [1] - The number of national high-tech enterprises has surpassed 10,000, with significant advancements in key technologies in various fields, including the production of Huawei's Mate series [1] Infrastructure and Connectivity - Dongguan is integrating into the Shenzhen metropolitan area, with major transportation projects like the Dongguan-Foshan intercity and the Dongguan-Pan'an expressway completed [2] - The city is enhancing its foreign trade structure, with cross-border e-commerce exports expected to grow at an annual rate of 25% by 2024, and foreign enterprises' total sales exceeding 600 billion yuan, a 24% increase from 2020 [2] Urban and Rural Development - Dongguan is promoting integrated development of towns and villages, with all towns in the city recognized as typical towns in the provincial "Hundred Million Project" [2] - By 2024, Dongguan's urban residents' annual income is approaching 70,000 yuan, with rural residents' income ranking first in the province, indicating a balanced urban-rural development [2] Social Welfare - Over 200 billion yuan has been invested in social welfare, with 385,000 new public school places created, and the proportion of students in public schools increasing by 17.2 percentage points, the highest in the province [3] - The average life expectancy has increased from 80 to 84 years, and there has been a significant reduction in production and traffic accidents, contributing to improved quality of life for citizens [3]

Core Insights - Dongguan is evolving as a "world factory," producing nearly 25% of global smartphones, 20% of sweaters, and 25% of animation derivatives, along with 85% of China's trendy toys, indicating a significant upgrade in its industrial capabilities [1][3] Group 1: Economic Development - During the "14th Five-Year Plan" period, Dongguan's new generation electronic information industry is steadily developing, with the electrical machinery and equipment manufacturing output surpassing 500 billion yuan [3] - The new materials industry has reached a trillion yuan output level, while emerging industries such as semiconductors, new energy, biomedicine, and artificial intelligence are showing initial results [3] - Dongguan's economic total has crossed the 1.2 trillion yuan mark, marking a new milestone in its economic growth [3] Group 2: Industrial Growth - From January to November this year, the production of integrated circuits, smartwatches, servers, and industrial robots increased by 72%, 33%, 27%, and 8% year-on-year, respectively [3] - Dongguan has seen nearly a doubling of industrial investment over five years, with over 8,500 small industrial enterprises upgraded to larger scale enterprises, ranking first in the province for growth [3] - 70% of regulated industrial enterprises have implemented digital transformation, and over 300 national-level specialized and innovative "little giants" have been cultivated, the highest number among prefecture-level cities in the province [3] Group 3: Investment and Manufacturing - As of November this year, Dongguan has completed high-tech manufacturing investments totaling 286.3 billion yuan, ranking second in the province, with a year-on-year growth of 76% [3]

Core Insights - Dongguan's foreign trade import and export total is expected to maintain an average of over 1.3 trillion yuan during the 14th Five-Year Plan period, solidifying its status as a major foreign trade city [1][2] - From January to November 2025, Dongguan's import and export reached 1.43619 trillion yuan, a year-on-year increase of 14.3%, ranking fifth in China and second in Guangdong Province [1] - The export of high-tech products from Dongguan reached 338.11 billion yuan, growing by 17.2% year-on-year, indicating a significant improvement in product structure [1] Trade Performance - The number of enterprises engaged in import and export activities in Dongguan increased by nearly 10,000 during the 14th Five-Year Plan, with private enterprises accounting for over 60% of the total [2] - From January to November 2025, private enterprises in Dongguan had an import and export volume of 900 billion yuan, representing 62.7% of the city's total, with a year-on-year growth of 20.9% [2] Industry Development - Dongguan's industrial structure is evolving, producing nearly 25% of the world's smartphones, 20% of sweaters, and 25% of animation derivatives, along with 85% of China's trendy toys [2] - The new generation of electronic information industry in Dongguan is steadily developing, with the electrical machinery and equipment manufacturing industry surpassing 500 billion yuan in output value [2] - Emerging industries such as semiconductors, integrated circuits, new energy, biomedicine, and artificial intelligence are beginning to show results in Dongguan [2]