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去年我国户外运动线上消费总额超3千亿元!多地景区探索打造多元文旅场景
Sou Hu Cai Jing· 2025-08-21 08:19
Group 1 - The core viewpoint is that China's outdoor sports online consumption is projected to reach approximately 200 million participants and exceed 300 billion yuan in total expenditure by 2024, with a goal to expand the total scale of the outdoor sports industry to 3 trillion yuan by 2025 [1] - Many scenic areas are exploring diversified outdoor sports scenarios to enhance their offerings [1] - Hebei Chongli is transforming its ski resorts into multi-functional outdoor sports venues by upgrading existing resources to accommodate summer mountain biking and other activities [3] Group 2 - The Dajue Mountain scenic area in Jiangxi has introduced China's first cliff train, which not only addresses transportation challenges for high-altitude sports but also serves as a unique attraction [5] - Experts highlight that China possesses abundant outdoor sports resources, including mountains, forests, lakes, and canyons, indicating significant market potential [7] - Scenic areas are encouraged to deeply integrate natural and cultural resources while innovating products tailored to the characteristics of different outdoor sports and participant needs [7] Group 3 - Wang Xueli, Director of the Sports Industry Development Research Center at Tsinghua University, emphasizes the importance of differentiating scenic areas based on the unique characteristics of various outdoor sports and enhancing the integration of sports, culture, and tourism [9]