智通财经记者 | 朱咏玲 智通财经编辑 | 楼婍沁 正月初二一早，在三亚度假的唐嘉和丈夫就赶到了三亚国际免税城门口。商场10点准时开门，他们成为第一批冲进商场的客人，直奔梵克雅宝门店。唐嘉的 丈夫在人群里冲在最前，第一个到店，如愿买到了一款热门的红玉髓项链。 唐嘉拍下丈夫冲进商场的视频，随手发到了社交媒体上，笑称这画面"像极了超市抢鸡蛋"。这条视频迄今收获了2万多的点赞量，不少网友在评论区好奇为 何会有这般抢购热潮。 唐嘉算是"幸运儿"。在社交平台上，更多消费者提到的是，春节期间梵克雅宝的三亚、海口免税店严重缺货，热门款式基本要靠早早到店里，才可能有运气 买到一件。 2月24日，智通财经记者咨询梵克雅宝三亚国际免税城店员，得到的回复是大部分热门款式依然缺货，目前店里有货的主要是手表和手镯。相较于热门的入 门级手链、项链等，这些产品单价更高。该店员称，店里补货时间并不固定，并不一定每天都有新货到店。 智通财经就春节期间海南销售情况向梵克雅宝寻求回应，截至发稿未获回复。 社交平台上消费者发帖 梵克雅宝不是今年春节期间海南免税商场里唯一卖到断货的热门品牌。 货少是一方面，更根本的原因是，梵克雅宝在海南的免税价格比正 ...

户外运动热度持续增长，穿搭和"出片儿"竟是幕后推手？ 过去一年，社媒平台超36亿的搜索量级和1亿篇笔记内容，印证了全民户外热潮的兴起。在去年9月至11 月的户外运动话题互动中，公路骑行、城市慢跑、亲子滑雪三大场景脱颖而出。 公路骑行引领"破风美学" 城市慢跑话题总浏览量紧随公路骑行之后。跑友热衷于探索城市中的宝藏跑步路线，公园、河岸、特色 街区等场景成为分享焦点，将运动与城市漫游深度结合，形成独特的城市运动生态。 热门笔记中，"故宫沿线城市慢跑"凭借文化场景与运动的融合收获5.58万预估阅读数，"阴天Cityrun"记 录了特定天气下坚持运动，展现自律生活态度，阅读数突破5万。 有趣的是，创作群体呈现鲜明特色，穿搭打扮类博主占比高达92.22%，头部KOL贡献了超六成内容， 而女性创作者占比达到96%。"城市""打卡""治愈"等关键词，让慢跑从单纯的健身运动升级为探索城 市、记录生活的休闲方式。 亲子滑雪打造家庭冬季记忆 作为冬季热门场景，亲子滑雪成为家庭户外首选，经验分享与地点推荐是人们关注的核心内容，装备选 购、分龄建议等细致攻略受到好评。冬日里，相关内容的发布量与互动量持续攀升，真实故事与目的地 推荐类 ...

中新网湖州2月17日电(胡丰盛)"如果你想要放空，那么莫干山有数百家高端民宿可供选择。如果你还喜 欢户外运动，莫干山同样能满足。"浙江省德清县委常委、莫干山镇党委书记张力说。 春节期间，我们走进位于德清的莫干山，感受"运动+艺术"给这里带来新的变化。 日风情。莫干山镇供图 同样快速生长的，还有散落山间的艺术空间。自从改造老蚕种场的庾村1932文创园，到由低效厂房变身 的"M20艺术公社"，莫干山尝试将艺术从节庆的狂欢转化为日常的沉浸体验。2024年新开放的莫干山美 术馆，首展便集结了19位国内外艺术家的驻地创作，涵盖绘画、摄影、装置和雕塑等多种艺术形式，呈 现了一场跨越时空的艺术对话。 "越来越多的艺术爱好者、户外运动爱好者走进莫干山，了解莫干山。"张力说。 目前，莫干山已落地1个跑山赛训练基地，精心打造10条主题各异的特色赛道，户外运动主题民宿100 家。从春日竹海的户外森活节，到万人参与的凯乐石莫干山跑山赛，再到硬核挑战的斯巴达勇士赛，不 断的赛事传递出一个清晰信号：这片以避暑闻名的山水，正加速蜕变为户外运动天堂。 选手在莫 干山跑山赛。莫干山镇供图 莫干山夏 中国越野跑名将向付召就是其中一员。"想要提升 ...

Core Viewpoint - Amer Sports reported strong performance in Q3 2025, raising its full-year guidance, with the outdoor performance segment driving growth and the Greater China region continuing its high growth trend [1] Financial Performance - Q3 2025 revenue increased by 30% year-on-year to $1.756 billion, with adjusted net profit soaring by 161% to $185 million. The company raised its full-year revenue growth forecast to 23%-24%, with an expected adjusted gross margin of approximately 58% [2] Business Development - The outdoor performance segment saw a 36% year-on-year revenue increase to $724 million, surpassing the technical apparel segment as the main growth driver. The company plans to continue expanding the Salomon retail network, particularly in Greater China and North America [3] Company Status - Revenue in Greater China grew by 47% year-on-year in Q3, maintaining a high growth trend. This region has become a core engine for the company, with future focus on sustainability in a highly competitive environment [4] Strategic Initiatives - Arc'teryx is expanding its footwear and women's product lines, aiming to increase footwear sales from 8% to 13% by 2030. The company emphasizes optimizing growth structure through direct-to-consumer (DTC) channels [5] Industry Policy and Environment - The outdoor sports industry is experiencing intensified competition, with the rise of domestic brands potentially impacting market share. The company faces regulatory scrutiny in its expansion efforts in China and must pay attention to related policy changes [6]

Core Insights - The "Dewu App" has become the preferred platform for outdoor gear among Generation Z consumers, with over 2,000 outdoor brands experiencing significant growth since 2025 [1][2] - The app has a high penetration rate among young users, with 70% of users being post-95s, and 80% of outdoor users belonging to Generation Z [1] - Users exhibit strong purchasing power and loyalty, with nearly 60% spending over 8,000 yuan annually, and 30% purchasing complete sets of gear from the same brand [1] Group 1 - The app has seen explosive growth in sales for both international and domestic brands, with Salomon's new products selling out instantly and overall sales increasing by over 100% [2] - Local brands like Kailas have also shown remarkable growth, achieving triple-digit increases, while brands like Berghaus have seen sales growth of nearly 200% [2] - The average transaction value for outdoor gear on the app is 1,300 yuan, with a return rate significantly lower than the industry average, providing a favorable environment for brands [2] Group 2 - The increasing awareness of sports among the public and the continuous penetration of outdoor activities are driving the app's leadership in the outdoor sports industry towards a new phase of high-quality growth [2] - The app is expanding into a new blue ocean market for all categories of outdoor sports, injecting continuous growth momentum into the industry [2]

Core Viewpoint - The article emphasizes the need to build a modern sports industry system to foster new economic growth points and enhance the structure of sports industry development [1] Group 1: Sports Industry Development - The focus is on optimizing the sports industry development structure and expanding the scale of sports consumption to promote intrinsic growth within the industry [1] - Key areas of focus include the ice and snow economy, event economy, outdoor sports industry, and sports goods manufacturing [1] Group 2: Policy and Economic Impact - There is a call for increased policy support for the sports industry to ensure effective implementation of national policies [1] - The article highlights the importance of leveraging event economic benefits by creating a number of self-owned brand events [1] Group 3: New Economic Opportunities - Development of aviation sports and water sports is encouraged to support the low-altitude economy and marine economy, opening new avenues for "sports+" integrated development [1] - The article advocates for the transformation and upgrading of the sports goods manufacturing industry to create high-end brands in the field of "Chinese smart manufacturing" [1]

近年来攀冰逐渐走红。作为一项冬季户外冰雪运动，参与者借助头盔、冰镐、冰锥、引绳等专业设备， 以及下方同伴的保护，在动辄几十米甚至上百米高的冰瀑上攀爬，相当刺激。尽管立春已过，京城各大 冰场陆续关闭，但因为冰瀑多位于远郊山区，气温仍然较低，市民体验攀冰的热情依然高涨。 记者调查发现，攀冰从小众极限运动走向大众休闲，参与门槛逐渐降低，参与人数激增，但大众对这项 运动的风险认知不足，场地或行为不规范导致暗藏隐患。有人违规进野山攀野冰，极易发生危险且救援 难度极大；有人无视警示，为了拍照徒手攀爬冰瀑，或者随意掰折冰柱，不安全行为屡有发生；还有的 商业攀冰团通过社交平台招揽顾客，私自组织攀野冰，平台并未尽到监管提示责任。攀冰火热的背后， 相关风险不容忽视。 在安家庄附近的天然冰瀑，经常有人攀野冰。 问题1 冰瀑并不牢固 有人违规野攀 可能有市民不解，为什么城区的冰场每到立春前后就关闭了，攀冰却依然进行？这是因为冰瀑分为天然 冰瀑和人工冰瀑，人工冰瀑大多位于景区，天然冰瀑往往位于野山之中，都在山坡的背阴处。山区的气 温远低于城区，所以冰期更长。天然冰瀑是水流动至陡坡段时，在低温条件下坠落或滑落而形成的，北 京范围内的冰瀑 ...

Core Insights - The "2025 Annual Good Business List" released by the Dewu App highlights over 2000 brands and 1200 popular products, showcasing the app's commercial ecosystem and growth dynamics, while providing insights into young consumer trends [1][4][5] Group 1: Brand and Product Highlights - The "Product List" features over a thousand popular items favored by young users, awarding "Best-Selling Product Awards" based on consumption, search, repurchase, and positive feedback trends [4] - Notable brands like Pop Mart, KAILAS, and DJI achieved significant growth, with Pop Mart selling over 1.5 million Labubu figures and experiencing a GMV increase of over 5 times [4][6] - The app's user base exceeds 600 million, with a penetration rate of 50% among individuals under 30 in China, indicating strong purchasing power and loyalty among young consumers [6][8] Group 2: Growth Strategies and Ecosystem - The Dewu App has seen a 157% year-on-year increase in the number of products, indicating a thriving ecosystem for brands to achieve sustainable growth [5][8] - Brands are leveraging the app's unique "content + e-commerce" ecosystem to drive long-term growth, utilizing community interactions and marketing tools for effective conversion [9][10] - The operational methodology of "stocking - promoting - exploding" allows brands to systematically launch new products and maintain sales momentum through strategic marketing during key gifting periods [9][10]

Group 1 - The company, formerly known as Bercy Outdoor Sports Group, has submitted a listing application to the Hong Kong Stock Exchange [1] - The company is now named Natural Outdoor Sports Group Co., Ltd [1] - The application indicates the company's intention to go public and expand its operations [1]

Group 1 - The core focus for 2026 is on high-level events, outdoor events, youth events, and mass participation events, aiming to attract over 30 million participants and spectators throughout the year [1][2] - In 2025, the province hosted 10,485 sports events, a year-on-year increase of 120.27%, attracting 25.89 million participants and spectators, which is a 137.26% increase, and generating consumption exceeding 48.878 billion yuan, up 201.72% [1][2] - The outdoor sports sector is thriving, with the "Outdoor in Hebei" brand being promoted and five major outdoor recreational scenarios introduced, leading to three cities being recognized as national "high-quality outdoor sports destinations" [1][2] Group 2 - The strategy includes enhancing the event economy, outdoor economy, and ice and snow economy, with a focus on creating diverse sports-related business scenarios [2] - The development of outdoor sports brands such as "Sports Together" and "Great Outdoor Places" is emphasized, along with support for cities to accelerate the establishment of national outdoor sports destinations [2] - The promotion of ice and snow sports is aimed at invigorating the ice and snow economy, with initiatives to integrate ice and snow activities into schools and a cumulative total of over 3.8 million people receiving skiing (ice) certification [2]