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【干货】果汁产业链全景梳理及区域热力地图
Qian Zhan Wang· 2025-10-03 06:16
Core Insights - The juice industry chain encompasses upstream raw material supply, midstream processing and manufacturing, and downstream distribution and sales, forming a complete ecosystem [2][4] - The industry is characterized by a significant market share held by low-concentration juice products [6] - Major juice industry companies are concentrated in Guangdong, Taiwan, and regions like Zhejiang and Jiangsu [9][11] Upstream Supply - Upstream focuses on raw material supply, primarily involving the cultivation of fruits like apples, citrus, and mangoes, supported by large-scale bases and cooperative models [2] - Key upstream companies include Shaanxi Haisheng Fruit Industry, Guangxi Mango Planting Cooperative, and Shanghai Wodi Intelligent Equipment [4] Midstream Processing - The midstream involves processing steps such as washing, sorting, juicing, and filtering to produce various juice products, relying on advanced technologies like cold pressing and HPP [2] - Representative companies in this segment include Nongfu Spring and Huiyuan, along with emerging firms like Tianye Co. and Tiandi Yihua [4] Downstream Distribution - Downstream sales channels include supermarkets, convenience stores, e-commerce platforms, and restaurants, driven by brand marketing and consumer health trends [2] - Major distributors include China Resources Vanguard, KFC, and Taobao [4] Regional Distribution - The juice industry is predominantly concentrated in Guangdong, with significant representation in Taiwan, Zhejiang, and Jiangsu [9][11] Investment Trends - Since 2020, major juice companies have focused on acquisitions and establishing new factories to expand their market presence [14] - Notable investments include Huiyuan Group's 4.5 billion yuan investment in a smart cold chain processing park in Sichuan [16], and Nongfu Spring's 5 billion yuan investment in a comprehensive industrial base in Jiande [16]