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外卖消费券预计撬动7000亿元消费增量 消费溢出效应显著
Zheng Quan Ri Bao· 2025-08-05 06:45
Group 1 - The article emphasizes the strong consumer potential driven by "small services" contributing to "big consumption," highlighting the government's focus on boosting consumption as a key economic task for 2025 [1] - Major platforms are exploring innovative measures, such as issuing takeaway consumption vouchers, to stimulate service consumption [1] - A report from Peking University indicates that the integration of online and offline consumption promotion models amplifies the effectiveness of flash purchase coupons, showcasing the unique advantages of digital platforms in enhancing consumption cycles [1] Group 2 - The issuance of takeaway consumption vouchers not only boosts macro-level consumption growth but also provides tangible benefits to small and medium-sized businesses [2] - Research shows that participation in flash purchase activities on platforms like Taobao leads to an average weekly revenue increase of approximately 101.5% for merchants [2] - The impact of takeaway consumption vouchers is widespread, with significant growth in service consumption observed in county economies, where many small shops are seizing new opportunities [2][3] Group 3 - The number of "ten-thousand-order stores" in the restaurant sector increased by 274% in July compared to June, with Yiwu ranking first nationally [3] - Over 60,000 small shops in county areas have actively joined Taobao's flash purchase program, seeking new growth avenues [3] - Platforms are responding to changing consumer demands by expanding product categories and enhancing the shopping experience, thereby stimulating consumption potential [3]