Core Viewpoint - The company reported a steady growth in revenue and profit for 2024, driven by optimized store operations and expansion in both online and offline channels [1][2]. Financial Performance - The company achieved a revenue of 3.467 billion yuan in 2024, representing a year-on-year increase of 4.06% [1]. - The net profit attributable to shareholders was 106 million yuan, up 1.61% year-on-year [1]. - The net profit after deducting non-recurring items was 72.09 million yuan, reflecting a growth of 9.78% [1]. - A cash dividend of 2.53 yuan per 10 shares (including tax) is proposed for shareholders [1]. Business Growth Strategies - The company opened 62 new maternity and baby stores in cities like Shanghai, Changsha, Wuhan, Chengdu, Nanjing, and Xiamen, marking a 21-store increase from the previous year [2]. - A total of 35 existing stores underwent tailored adjustments to optimize store area, product structure, and display layout [2]. - Online sales reached 720 million yuan, showing a year-on-year growth of 17% [2]. Product Development - The company launched over 30 new SKUs in nutritional products, including baby food and gluten-free snacks, and upgraded its diaper product line [3]. - The company introduced new products in various categories, including low-sensitivity wipes and travel-friendly disposable towels, enhancing product offerings for different age groups [3]. - The Kidsroyal brand released over 50 new toy products, with several high-value toys becoming bestsellers [3]. Market Expansion - The company partnered with Bandai Namco to open pop-up stores, successfully entering the IP retail market and attracting younger consumers [4]. - The opening of the first Gundam Base Satellite in Suzhou marks a significant step in the company's diversification strategy [4]. - Future plans include expanding Gundam Base locations nationwide and creating the first Bandai model store [4]. Sustainability and Social Responsibility - The company published its 2024 Sustainability Report, outlining strategies and achievements in environmental, social, and governance (ESG) aspects [5]. - The company emphasizes its role in rural revitalization by sourcing geographical indication fruits for baby food, supporting local farmers with a procurement of 3.2 million yuan in 2024 [6]. - The company aims to promote sustainable living and has committed to high standards of information disclosure regarding its social responsibility initiatives [5][6].