Workflow
多多)
icon
Search documents
从个性化消费到文化情感表达 2025年中国国际珠宝展扫描
Jin Rong Shi Bao· 2025-10-24 02:10
Core Insights - The 2025 China International Jewelry Exhibition showcases a trend towards personalized and emotional consumption in the jewelry industry, with a focus on unique designs and cultural significance [1][2][7] Group 1: Personalized Consumption - The rise of personalized jewelry design is evident, with consumers increasingly seeking custom pieces that reflect their individual stories and emotions, such as the AI-generated commemorative coins [2][5] - Younger consumers, particularly women aged 24-30, are driving the demand for personalized jewelry, valuing self-expression and emotional resonance over traditional investment value [2][5] Group 2: Cultural Significance - Zodiac-themed jewelry, particularly for the upcoming Year of the Horse, is gaining attention, reflecting the deep-rooted cultural significance of zodiac symbols in Chinese tradition [3][4] - The integration of traditional craftsmanship with modern design is highlighted in the exhibition, showcasing how cultural elements can enhance the aesthetic appeal of contemporary jewelry [7][8] Group 3: Market Adaptation - In response to high gold prices, jewelry manufacturers are adapting by offering lighter-weight pieces to cater to fashion-conscious younger consumers [4][5] - The distinction between jewelry as a consumer good and as an investment is becoming clearer, with consumers prioritizing personal preference over potential resale value [5][6] Group 4: Innovation in Design - The use of advanced technologies and innovative materials in jewelry design is becoming more prevalent, allowing for unique creations that blend traditional techniques with modern aesthetics [6][8] - Designers are increasingly focusing on lightweight and personalized designs, reflecting a shift in consumer preferences towards more versatile and expressive jewelry [4][8]