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一票游多日 助力深度游 多地旅游景区完善票务规则
Ren Min Ri Bao· 2025-11-15 02:15
Core Insights - The "one ticket for multiple days" system has been implemented in various scenic spots, allowing tourists to enter multiple times within a specified period, enhancing their exploration experience [1][3] - This system not only provides a deeper experience for tourists but also stimulates comprehensive consumption in the scenic areas and surrounding regions, including dining, accommodation, transportation, and entertainment [1][6] - There is a need for local areas to further explore their cultural resources and offer more thematic and engaging tourism products beyond just ticket reforms [1][8] Ticketing Innovations - The "one ticket for multiple days" system has replaced the traditional single-day ticketing, enabling tourists to enjoy extended visits and deeper engagement with attractions [2][5] - For instance, Anshun Tourism Group has implemented a 10-day ticket validity for several scenic spots, allowing unlimited entries within that period [2][3] - Other regions, such as Lushan and Guangxi, have also adopted similar multi-day ticketing systems, enhancing visitor flexibility and experience [3][5] Economic Impact - The implementation of the "one ticket for multiple days" system has led to significant increases in visitor numbers and average stay duration, with some areas seeing average stay times increase from 4 hours to 10 hours [5][6] - In Anshun, the number of domestic tourists reached over 30 million in the first half of 2025, marking a 12.2% year-on-year growth [6] - The system has transformed tourism from a "single-point" focus to a "whole-region" consumption model, benefiting local economies and businesses [5][6] Operational Enhancements - To support the "one ticket for multiple days" initiative, scenic areas are upgrading their facilities and enhancing management practices to ensure a smooth visitor experience [7][8] - Improvements in public amenities, transportation, and accommodation quality are crucial for the success of this ticketing model [7] - Scenic spots are also focusing on enriching cultural experiences and diversifying offerings to attract repeat visitors [7][8] Government Support - Local governments are encouraged to provide policy support and financial incentives to help scenic areas transition to the new ticketing model [8] - In Guangxi, a tiered subsidy policy has been introduced to incentivize scenic spots that meet visitor and revenue growth targets [8] - The overall goal is to activate the entire tourism industry chain and promote high-quality development in the sector [8]
一票游多日 助力深度游(视线)
Ren Min Ri Bao· 2025-11-14 22:03
Core Viewpoint - The implementation of the "one ticket for multiple days" system in various scenic spots enhances visitor experience and promotes comprehensive consumption in tourism areas, benefiting local economies and cultural tourism development [5][9][11]. Ticketing Reform - The traditional single-day ticketing system has been replaced by the "one ticket for multiple days" approach, allowing visitors to explore attractions more deeply and flexibly [5][6][7]. - Scenic spots like Huangshan and Lushan have adopted this system, enabling visitors to enter multiple times within a specified period, thus catering to overnight and in-depth tourism needs [6][7][9]. Visitor Experience - Tourists report increased satisfaction with the flexibility of the new ticketing system, allowing for adjustments based on weather and personal preferences [6][9]. - The average stay of visitors has significantly increased, with some areas seeing average visit durations rise from 4 hours to 10 hours [9][10]. Economic Impact - The "one ticket for multiple days" system has led to a notable increase in overall tourism revenue, benefiting not only the scenic spots but also surrounding businesses in hospitality, dining, and entertainment [9][10]. - In Anshun, the number of domestic tourists reached over 30 million in the first half of 2025, marking a 12.2% year-on-year growth [10]. Cultural and Product Development - Scenic areas are encouraged to enhance their cultural offerings and develop themed tourism products to attract visitors and provide engaging experiences [5][11]. - Initiatives like the "lifetime free entry" policy in Zhouzhuang and the introduction of immersive cultural performances aim to enrich visitor engagement and promote repeat visits [8][11]. Infrastructure and Management - The success of the "one ticket for multiple days" system relies on the improvement of infrastructure and services, including transportation, accommodation, and visitor management [11][12]. - Local governments are advised to provide support and incentives to help scenic spots adapt to the new ticketing model and enhance their appeal [12].