Core Insights - The Chinese peptide cosmetics market is rapidly growing, becoming one of the fastest-growing segments in the global beauty industry due to unique market vitality and local innovation [3][29] - Domestic brands, exemplified by Kans, have successfully captured consumer attention through precise positioning and technological breakthroughs, leading to a market dominated by local products and multi-polar competition [4][29] Market Size Expansion - The market size of Chinese peptide cosmetics surged from 4.73 billion yuan in 2019 to 12.21 billion yuan in 2023, with a compound annual growth rate (CAGR) of 26.5% [6] - Projections indicate that the market will reach 19.45 billion yuan in 2024, reflecting a year-on-year increase of 59.3% [7] Supply Chain Growth - The growth in finished products has significantly boosted the entire supply chain, particularly the raw materials segment, which is expected to reach 2.32 billion yuan by 2025, with a CAGR of 12.5% from 2021 to 2025 [9] Product Registration Surge - As of July 31, 2025, the number of cosmetics registered with "peptide" as a keyword reached 63,510, with 25,727 products still valid, indicating a rising trend in new product registrations [10] Domestic Brand Dominance - International brands have failed to leverage their early advantages in the peptide sector, while domestic brands like Kans lead the market with a 34.59% share in 2024 [13][14] - The success of domestic brands is attributed to concentrated resource investment, broader price coverage, and efficient online channel conversions [13] Diverse Applications - Peptides are predominantly used in skincare (89.68%), followed by hair care (5.95%) and oral care (1.67%), with skincare products focusing on hydration and anti-aging [15][16] Ingredient Competition - The leading ingredients in the peptide cosmetics market are Myristoyl Pentapeptide-8 (22.85%) and Hexapeptide-9 (21.78%), indicating a concentrated competitive landscape [17] Innovation Pathways - The market is characterized by two main innovation trends: synergistic formulation and ingredient iteration, with a significant number of new peptide ingredients registered since 2021 [19] Driving Forces of Growth - The explosive growth of the peptide cosmetics market is driven by three core forces: rising consumer demand for effective anti-aging solutions, regulatory reforms enhancing innovation, and advancements in biotechnology and supply chain maturity [21][29] Future Trends - The market is expected to face challenges such as intensified competition and high consumer education costs, while also moving towards deeper technological innovation, expanded application scenarios, and more precise efficacy claims [31]

Core Viewpoint - The cosmetics industry is undergoing a strategic transformation from basic moisturizing to efficacy-driven and scientific approaches, with peptides emerging as key active ingredients in anti-aging skincare products [3][4]. Market Size and Growth Trends - The global peptide cosmetics market is rapidly growing, with projections indicating a market size of $2.566 billion in 2024, expected to reach $5.716 billion by 2031, reflecting a compound annual growth rate (CAGR) of 12.3% during the forecast period [6][8]. - In 2024, over 55 million consumers are expected to use peptide skincare products, with 68% targeting wrinkle reduction and skin tightening [9]. Regional Market Performance - The Asia-Pacific region is the largest market for peptide cosmetics, accounting for 36% of global sales, with South Korea alone selling over 12.7 million units in 2023 [10][11]. - North America follows closely, representing 34% of global sales, with the U.S. having over 16.2 million active peptide skincare users [12][13]. - Europe contributes 28% of global sales, with Germany, the UK, and France leading the market [11][12]. Segment Market Performance - Serums are the largest segment, accounting for 38% of global sales, with over 480 peptide serums launched in 2023 [15]. - Moisturizing repair creams hold a 26% market share, while anti-aging creams account for 17% [15]. - Eye creams represent 11% of the segment, with 95 peptide SKUs recorded in 2023 [15]. Sales Channel Performance - Online sales dominate the market, accounting for 46% of total sales, with over 37 million peptide products sold through e-commerce platforms in 2023 [16]. - Specialty cosmetics stores contribute 27% to global sales, while supermarkets account for 18% [16]. Capital Flow and Investment Trends - In 2023, the global peptide cosmetics market attracted over $1.12 billion in funding, primarily directed towards R&D, clinical trials, and sustainable packaging [18][19]. - North America received over $360 million in investments, focusing on biotechnology-based peptide platforms [18]. Product Innovation - Over 110 new peptide products were launched globally between 2023 and 2024, showcasing a trend towards multi-peptide formulations and precision delivery systems [20]. - Brands are increasingly integrating AI for personalized skincare solutions, with over 145 brands utilizing AI skin diagnostic systems [20]. Competitive Landscape - The competitive landscape is shifting, with L'Oréal leading the market, followed by Estée Lauder and emerging brands like Han Shu [21][22]. - Han Shu's Red Waist 2.0 series achieved remarkable sales, emphasizing innovative raw material development and effective marketing strategies [22][25]. Raw Material Market Expansion - The peptide manufacturing market is projected to reach $2.574 billion by 2025, with a CAGR of 5.4% from 2025 to 2035 [26]. - There is a growing trend towards sustainable sourcing of peptides, with plant-based peptides gaining traction [26]. Challenges and Development - High costs and stability issues remain significant challenges, with 41% of brands reporting delays in product launches due to packaging and preservation difficulties [27]. - Regulatory fragmentation is also a concern, with only 27 countries having established guidelines for peptide ingredients [27]. Conclusion - The global peptide cosmetics market is in a phase of high growth and innovation, driven by technological advancements and evolving consumer demands, with a competitive landscape characterized by both established leaders and emerging players [29][31].