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瑞幸咖啡、妙可蓝多、元气森林,靠电梯广告赢麻了?
Hu Xiu· 2025-10-24 08:05
Core Viewpoint - The prevalence of smart advertising screens in elevators has transformed the advertising landscape, making it more intrusive and attention-grabbing, leading to a complex relationship where consumers feel both annoyed and captivated by the ads [1] Group 1 - The shift from traditional posters to smart advertising screens has increased the volume and frequency of advertisements, creating a more overwhelming experience for consumers [1] - Various brands, such as Miaokelan Duo and Talainis, are utilizing elevator advertising to maintain visibility and engagement with potential customers [1] - The effectiveness of elevator ads is highlighted by their ability to capture attention despite being perceived as annoying, indicating a unique dynamic in consumer engagement [1]