Core Perspective - Xi'an is transforming into a "City of Tang Poetry," integrating the rich cultural heritage of Tang poetry into modern life and tourism, creating immersive experiences for visitors and locals alike [1][3][9] Group 1: Cultural Integration - The city is leveraging its historical significance as the capital of the Tang Dynasty, where poets like Li Bai and Du Fu created numerous works, with "Chang'an" mentioned over 1,400 times in the existing 50,000 Tang poems [3] - A three-year plan, initiated with the release of the "Implementation Plan for Building a Tang Poetry Cultural Brand," aims to merge Tang poetry with daily life and cultural tourism [3] Group 2: Modern Interpretations - Modern technology is being utilized to revitalize Tang poetry, with innovations such as 3D displays, AI travel photography, and immersive cinema experiences that bring poetry to life [6][9] - The city is developing "Tang Poetry Theme Pocket Parks" and other public spaces to create poetic environments, enhancing the balance between historical ambiance and modern functionality [7] Group 3: Creative Products - Xi'an is exploring new avenues for cultural products, including tea bricks inscribed with poetry, scented cards, and themed restaurants that incorporate Tang poetry aesthetics into everyday items [9] - The goal is to make Tang poetry accessible and relatable, allowing it to resonate with contemporary emotions and experiences [9]

Core Perspective - Xi'an is leveraging its rich cultural heritage, particularly its association with Tang poetry, to create a new economic growth engine worth hundreds of billions, aiming to establish an international-level Tang poetry cultural brand by 2025 [1][5]. Group 1: Cultural Resources and Initiatives - Xi'an possesses unique cultural resources with over 20,000 poems related to the city from the "Complete Tang Poems," including works by famous poets like Li Bai and Du Fu [2]. - The city has launched 26 specific tasks to promote the active transmission of Tang poetry culture, transforming it from mere historical documentation to living heritage [2]. - Major attractions like the Big Wild Goose Pagoda and the Tang Paradise are enhancing visitor experiences through immersive installations and sculptures that celebrate Tang poetry [2]. Group 2: Technological Integration and Consumer Experience - Digital technology is revitalizing tourism by transforming poetry consumption from passive observation to immersive participation, exemplified by the Qujiang Flying Theater, which offers a unique visual experience of Tang poetry [3]. - Nighttime economy initiatives, such as interactive poetry performances and themed products, are creating a comprehensive immersive experience that integrates cultural elements into consumer goods [4]. Group 3: Policy Framework and Development Strategy - Xi'an's government is implementing a systematic policy framework to build a Tang poetry IP ecosystem, with a three-year plan that includes cultural heritage protection, tourism integration, and brand development [5]. - The city plans to host the "Chang'an Lantern Festival" earlier in 2026, incorporating modern technology to create immersive experiences centered around Tang poetry [6]. Group 4: Economic Impact and Growth Projections - By the end of 2024, Xi'an's cultural and related industries are projected to achieve revenues of 81.29 billion yuan, marking a 2.6% year-on-year growth, laying a solid foundation for a cultural industry worth over 100 billion yuan [2]. - The city aims to enhance its cultural confidence and innovation-driven growth, contributing to the modernization and industrialization of traditional culture [6].