中新网西安1月10日电 题：打造"唐诗之都"西安让千年诗韵"有声有色" 漫步于西安市长安区桃溪堡村，崔护笔下"人面桃花相映红"的缱绻意境仍依稀可寻。据悉，当地依托现 存86处唐代诗人遗迹，正系统开展诗迹考证与文旅融合工作，还将围绕"诗圣里""人面桃花"等文旅项 目，推动遗迹保护与诗意场景再现，并串联杜公祠、诗歌艺术馆等重要地点，实现"诗意与现实交融"。 步入西安市蓝田县辋川镇，王维笔下的"空山不见人，但闻人语响"吸引着无数游客前来寻访。据悉，当 地深耕王维辋川文化，历经多年考证，已依据诗文初步确定了"辋川二十景"的原址及诗人在辋川的两处 别业遗址。 图为张钰 作者 张一辰 杨英琦 推开印有"云想衣裳花想容"诗句的玻璃门，一股浓郁的咖啡香气扑面而来。在西安，这样的场景正成为 许多人走近唐诗的新方式——以李白、杜甫、白居易等诗人为灵感的主题咖啡店，用诗句缀满空间，营 造出独特"诗味"现场。 与此同时，在城墙根下的书院门街巷里，写满唐诗的书签静静躺在小摊上，被游客围观挑选。"每个人 心里，都有一句想从长安'带走'的诗。"文创店主张钰笑着说。从咖啡店里的墨迹到书签上的手写诗 句，唐诗不再只是纸页间的遥远篇章，而化作了 ...

2025年12月30日夜，曲江池畔，诗意盎然。"李白"与行人对吟、"李龟年"抚琴，诗人仿佛"破卷而 出"，与游人惊艳邂逅。不远处，曲江飞行剧院光影流转。游客借助科技"入唐飞行"，殿宇飞檐、池畔 荷花迎面掠过，盛唐触手可及。 这一连串鲜活场景，并非简单的历史再现，背后是西安打造"唐诗之都"的决心。西安在唐朝时期称 长安，是唐诗创作与传播的中心。据统计，5万余首唐诗中，"长安"出现超过1400次。李白、杜甫、王 维、白居易等诗人在此留下大量诗篇。大明宫、大雁塔等也是唐诗中的"常客"。 唐诗之所以成为中国诗歌史上的一座璀璨高峰，不仅源于诗人的才情，还在于盛唐所提供的时代条 件。国力强盛、社会相对开明，使文化表达拥有较大空间，山河、市井、边塞与人生悲欢等皆可入诗。 现实关怀与审美想象并行，唐诗由此形成题材广泛、气度开阔的整体格局，成为盛唐精神的重要呈现。 2025年，西安提出打造具有国际影响力、能够充分彰显中华文明的"唐诗之都"。通过唐诗搭台、旅 游引路、经济唱戏，这一跨越千年的文化符号焕发新生。这种以中华优秀传统文化为纽带的当代表达， 既让城市在全世界更具辨识度，又在润物无声中增进文化认同、凝聚精神共识，为构筑中华 ...

Core Viewpoint - Xi'an is positioning itself as a "City of Tang Poetry," leveraging its rich cultural heritage and modern technology to enhance the appreciation and integration of Tang poetry into daily life [1][2]. Group 1: Cultural Initiatives - The "Implementation Plan for Building a Tang Poetry Cultural Brand" has been released, focusing on cultural heritage protection and the integration of culture with commerce and tourism [1]. - The event "Poetic Xi'an, Spring for All" was held to discuss strategies for promoting Xi'an as a "City of Tang Poetry" [1]. Group 2: Technological Integration - Suggestions have been made to utilize advanced technologies like AI and VR to create a "virtual poetic realm" that enhances cultural exchange and learning [2]. - The integration of Tang poetry into various industries, such as food, is being explored to make the culture more accessible and relatable to the public [2]. Group 3: Community Involvement - The importance of building a Tang poetry cultural industry chain and diverse business scenarios is emphasized as crucial for the development of the "City of Tang Poetry" [2]. - The role of overseas Chinese in promoting Tang poetry and facilitating cross-border cooperation is highlighted as a significant asset for Xi'an [2].

全体嘉宾合影 西北大学新闻传播学院院长马锋教授表示，西安作为唐诗核心诞生与传播地，五万余首唐诗 构成独特文化基因，数字技术为文脉传承带来革命性机遇。西北大学城市品牌数智传播研究院院长景琦副 教授强调，"唐诗之都" 建设是关乎城市精神标识塑造的系统性工程，需实现文化、社会与经济价值统一。 近日，由西北大学新闻传播学院主办、西北大学城市品牌数智传播研究院承办的 "数字叙事与文明传承： 跨学科视域下'唐诗之都'品牌构建与创新实践研讨会" 在西北大学长安校区召开。来自全国高校、政府智 库、主流媒体、文旅企业的 30 余位专家学者齐聚，围绕西安 "唐诗之都" 建设的时代价值、实践路径与协 同机制展开深度研讨。 西北大学城市品牌数智传播研究院院长景琦副教授致辞 主旨演讲环节，四位专家围绕各自研究方向作了主 旨报告。西北大学李浩教授从丝路文化视角，解读唐诗中蕴含的文明互鉴密码；西北大学白永秀教授提出 "科创之城""唐诗之都""文旅之园" 一体化发展路径；陕西省社科院张燕研究员给出构建研究体系、主题空 间矩阵等七大实践方向；西安通济区域规划研究院李栋聚焦资源转化，提出场景培育、情绪文旅等四大实 施路径。 大会圆桌论坛环节，来 ...

政策筑基西安擘画唐诗之都发展蓝图 从舞台到市井，唐诗IP的演绎不断创新。中央广播电视总台2024中秋诗会落地西安，以沉浸式舞美再 现"不知天上宫阙今夕是何年"的诗境，观众规模累计1亿人次；西安演艺集团打磨的秦腔《李白长安 行》，将"云想衣裳花想容""我本楚狂人"等诗句融入剧情，以秦腔欢音诉豪情、苦音表乡愁，更走 出"主剧场+街巷微场景"的传播路径；持续上演近20年的实景演艺《长恨歌》，通过"灯光+舞美"重现蓬 莱仙宫意境，累计接待观众近1300万人次，其"山水实景+科技赋能"模式成为行业标杆，带动周边综合 收入超70亿元。截至2024年底，西安规模以上文化及相关产业企业营业收入达812.94亿元，同比增长 2.6%，为千亿级产业规模奠定坚实基础。 科技赋能商旅 消费场景焕新升级 数字技术为商旅融合注入新动能，推动唐诗消费场景从"观赏型"向"沉浸参与型"跨越。作为全球首个唐 诗主题飞行乐园，曲江飞行剧院斥资上亿打造沉浸式体验，180度球幕投影结合全息影像、动感座椅， 将李白《将进酒》、王维《山居秋暝》等诗作转化为"飞越长安"视觉盛宴，每小时可服务千名游客。灞 桥区围绕"灞柳风雪"核心意象重塑地标，地铁浐河站《折 ...

Group 1: Cultural Revival - Xi'an is actively integrating culture, commerce, and tourism to stimulate new economic vitality, creating a unique path for the revival of historical cultural cities [1] - The "Wind Elegance Chang'an" exhibition at the Xi'an Museum utilizes multimedia technology to immerse visitors in the poetic context of Wang Wei's works, showcasing efforts to establish Xi'an as a "City of Tang Poetry" [2] - The city plans to build an internationally influential "Tang Poetry City" brand by 2025, with 26 specific tasks outlined to achieve this goal [2] Group 2: Commercial Empowerment - The Duyue City commercial complex in Xi'an has attracted over 20 million visitors annually by hosting innovative cultural tourism events and introducing flagship stores [7] - The "first store economy" has gained momentum in the Qujiang New District, with 48 new flagship stores introduced this year, bringing the total to over 478 [7] - The integration of cultural resources into commercial value is exemplified by the Qujiang Flying Theatre, which uses advanced technology to create immersive experiences [7] Group 3: Tourism and Immersive Experiences - The "Chang'an Twelve Hours" themed street offers visitors a multi-dimensional experience of Tang culture, including traditional costumes and local delicacies [9] - The introduction of XR experience projects in the Great Tang Night City has created a new model of development that combines popular IPs with cutting-edge technology [9] - The deep integration of culture, commerce, and tourism enriches the cultural life of residents and tourists, injecting strong momentum into Xi'an's economic and social development [13]

Core Viewpoint - The cultural tourism market in Xi'an is undergoing a profound transformation led by cultural IP, with significant increases in tourist numbers and revenue during the 2025 National Day and Mid-Autumn Festival holidays [1][5]. Group 1: Tourism Performance - During the 2025 National Day and Mid-Autumn Festival holidays, Xi'an received 20.08 million tourists, generating a total tourism revenue of 19.96 billion yuan [1]. - The city saw a 102% year-on-year increase in inbound tourism orders, indicating a rapid recovery of international appeal [3][6]. - Xi'an's overall tourism order volume increased by 10% year-on-year, ranking among the top ten domestic long-distance travel destinations [5]. Group 2: Policy and Market Innovation - The transformation is driven by systematic policy layouts and market innovations, including collaborations with leading live-streaming platforms and immersive cultural experiences [1][4]. - The "Cultural Prosperity Strategy" and a series of cultural tourism activities have been pivotal in enhancing Xi'an's tourism appeal [5]. - The implementation of the "Implementation Plan for Building the Tang Poetry Cultural Brand" aims to creatively transform and develop Tang poetry culture into sustainable economic value [6][10]. Group 3: Cultural Integration and Experience - Xi'an is effectively integrating cultural resources into tourism consumption, with a focus on creating high-quality tourism products based on Tang poetry [10][14]. - The city has launched various cultural activities, including the "Mid-Autumn Moon Feast" live-streaming event, which attracted over 11.4 million viewers [5][10]. - The immersive experiences, such as the "Golden Line of Qin and Tang" and performances like "Chang Hen Ge," have become highlights of the night economy [6][11]. Group 4: Future Challenges and Opportunities - The challenge of maintaining sustainable development amidst high tourist volumes and potential commercialization of cultural experiences is a key concern for city managers [13][14]. - The tourism revenue structure remains heavily reliant on traditional core attractions, necessitating diversification to mitigate cyclical fluctuations [13]. - Xi'an's efforts to balance commercialization with cultural preservation are ongoing, with a focus on enhancing service quality and developing innovative tourism products [14].

Core Insights - The cultural tourism market in Xi'an is undergoing a significant transformation led by cultural IP, with a focus on integrating historical resources into economic value [1][3][7]. Tourism Performance - During the 2025 National Day and Mid-Autumn Festival holiday, Xi'an received 20.08 million visitors, generating a total tourism revenue of 19.96 billion yuan [2]. - The overall tourism order volume in Xi'an increased by 10% year-on-year, ranking among the top ten domestic long-distance travel destinations [4]. - International inbound travel orders surged by 102% year-on-year, indicating a rapid recovery in international appeal [6][7]. Policy and Market Innovation - Xi'an's tourism growth is attributed to systematic policy layouts and market innovations, including collaborations with leading live-streaming platforms and immersive cultural experiences [2][6]. - The city has implemented a comprehensive cultural tourism strategy, including 46 city-level activities and 395 district-level activities, resulting in a 28% increase in event occurrences [6]. Cultural Integration and Development - The "Xi'an Model" combines top-level design with market operations, promoting the integration of culture and tourism through digital technology and comprehensive marketing [3][7]. - The city is actively promoting the "City of Tang Poetry" initiative, aiming to create a culturally significant brand with international influence over three years [7][9]. Economic Impact and Consumer Behavior - The tourism consumption pattern is shifting beyond traditional ticket sales to include accommodation, transportation, and performances, with high-end hotel stays showing an increasing trend [6][11]. - New tourism formats, such as chartered tours, have seen significant growth, with specific routes experiencing order increases of 65% and 78% year-on-year [6]. Challenges and Sustainability - The influx of approximately 20 million tourists poses challenges to urban infrastructure, public services, and environmental sustainability [11]. - The reliance on traditional core attractions for tourism revenue remains high, with the "Qin-Tang Golden Line" accounting for 43% of orders, highlighting the need for diversification [11][12]. Future Directions - Xi'an is exploring innovative solutions to balance commercialization and cultural preservation, aiming to enhance visitor experiences while protecting cultural heritage [12]. - The city is focusing on developing unique and differentiated cultural tourism products, improving service quality, and enhancing digital infrastructure to sustain growth [12].

Core Viewpoint - Xi'an aims to establish itself as a "City of Tang Poetry" over the next three years, integrating Tang poetry culture with daily life and tourism, thereby enhancing its international influence and showcasing Chinese civilization [1][2]. Group 1: Cultural Heritage Protection and Enhancement - Xi'an will strengthen the management, research, and revitalization of Tang poetry cultural resources, focusing on making Tang poetry relevant in contemporary urban life [1]. - A historical cultural resource database for Tang poetry will be established, along with upcoming exhibitions such as "Tang Poetry in Chang'an" and "Elegant Chang'an - Wang Wei Cultural and Artistic Digital Immersion Exhibition" [1]. Group 2: Integration of Culture, Commerce, and Tourism - The city will conduct a comprehensive inventory of Tang poetry-related scenic spots and develop tourism routes and destinations centered around Tang poetry [2]. - Two specific tourism routes, "Pilgrimage Journey of Qujiang Flowing Drink and Wangchuan Mist" and "Nostalgic Journey of Autumn Wind Rising over Weishui," will be launched this year, with additional routes planned for the future [2]. - The Long'an District is developing a cultural IP called "Mountain Water Chang'an - Hometown of Tang Poetry," which includes various cultural and tourism integration projects [2].