Investment Rating - The investment rating for the company is "Accumulate" [1][3] Core Views - The company reported a decrease in revenue and profit for the year 2024, with total revenue of RMB 579 million, down 14.42% year-on-year, and a net profit attributable to shareholders of RMB 41.77 million, down 68.94% year-on-year. The first quarter of 2025 showed a significant revenue increase of 171.12% year-on-year, indicating a potential recovery [3][8] - The report maintains an "Accumulate" rating, anticipating growth driven by the recovery of B&G market demand and the expansion of C-end business [5][8] Financial Summary - For 2024, the company achieved total revenue of RMB 579 million, with a year-on-year growth rate of -14.4%. The EBITDA was RMB 28 million, and the net profit attributable to shareholders was RMB 42 million, reflecting a significant decline [7][11] - The forecast for 2025 estimates revenue to be RMB 577 million, with a slight decrease of 0.3%, and a net profit of RMB 141 million, representing a growth of 237.2% compared to 2024 [7][11] - The company has a projected EPS of RMB 0.74 for 2025, with a P/E ratio of 34.3 times [5][11] Order Backlog and Market Position - As of the end of 2024, the company had an order backlog of approximately RMB 368 million, which has decreased from RMB 550 million at the end of 2023. This backlog includes RMB 87.88 million from large cultural performance projects and RMB 280 million from cultural tourism performance projects [8][11] - The company has demonstrated its competitive advantage in large event creative planning, successfully completing significant projects in 2024, and is focusing on expanding its C-end business to enhance overall business stability [8][11]