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以“票根经济”撬动消费新增长 青岛文旅全力备战16万人次观演“大考”
Sou Hu Cai Jing· 2025-10-21 21:13
Core Insights - The meeting held in Qingdao on October 20 focused on the new dynamics of the performance industry, aiming to enhance support for large-scale commercial performances and stimulate cultural tourism consumption [1][4] - Large performances are identified as a significant driver for the cultural tourism industry, generating a wide range of consumer demands across various sectors such as accommodation, dining, transportation, and entertainment, thus forming a "performance+" consumption chain [3][4] Performance Market Overview - The Qingdao large performance market is expected to experience explosive growth by 2025, with 29 large performances already held this year, including 23 star concerts and 5 music festivals, resulting in ticket sales of 640,000 and a box office revenue of 470 million yuan, surpassing the total for the entire year of 2024 [4] - The remaining five performances are anticipated to create a final surge in audience attendance, with major events like concerts by Zhang Jie and Pan Wei Bo expected to attract approximately 160,000 attendees, serving as a critical test for the city's performance support capabilities [4][7] Collaborative Support Measures - The Qingdao Cultural and Tourism Bureau has been proactive in organizing regulatory meetings to assess large performances, ensuring safety and public sentiment management while collaborating with multiple departments such as public security and market regulation to create a comprehensive support system [6][7] - The bureau plans to enhance the "ticket root economy" effect by encouraging local businesses to offer exclusive discounts for performance attendees, thereby improving the consumption experience for visitors from outside the city [7]