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数字潮涌 文旅新生——智慧旅游高质量发展观察
Xin Hua She· 2025-11-09 22:33
Core Insights - The article discusses the challenges faced by the tourism industry in China, such as overcrowding at scenic spots, digital divides, and difficulties in inbound travel, emphasizing that technology is key to addressing these issues [1][2] - The development of smart tourism is highlighted as a means to create a more user-centered, efficient, and personalized service system, moving away from traditional management approaches [2][6] Group 1: Smart Tourism Innovations - The "Huiyou Huishan" app in Wuxi provides real-time information on parking, storage, and restroom locations, significantly improving visitor experience with an average of over 34,000 new users daily and 500,000 page views [1][3] - Smart tourism services are evolving from broad offerings to more refined and user-friendly solutions, with companies like Ctrip enhancing language support and payment options for international travelers [3][4] Group 2: Collaborative Governance - The shift from decentralized governance to multi-party collaboration is evident, with the establishment of smart tourism platforms that integrate data from various departments to improve decision-making and resource allocation [5][6] - The use of data-driven approaches in managing tourist flows has led to improved crowd control and enhanced visitor experiences, as seen in the successful management of increased traffic during peak seasons [4][5] Group 3: Technological Integration - The integration of advanced technologies such as AR, VR, and AI is transforming the tourism experience, with immersive experiences being developed to attract visitors and enhance engagement [8][9] - The focus on talent development in the tech-driven tourism sector is crucial, as the industry faces challenges related to technology application and data sharing [9][10] Group 4: Future of Smart Tourism - The future of tourism competition will hinge on technological innovation capabilities, with smart tourism expected to play a vital role in the high-quality development of the industry [9][10] - The article emphasizes the importance of building a robust ecosystem for smart tourism that fosters long-term cooperation between supply and demand sides [9][10]