大家居安装维修服务

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鲁班到家登顶全国服务订单量第一,正在成为大家居服务新基建
36氪· 2025-05-08 09:49
Core Viewpoint - The article emphasizes that "service" in the home furnishing industry is evolving from a mere after-sales patch to the starting point of a new industrial efficiency revolution [1][16]. Market Overview - Following the high-growth era of the real estate industry, China's home furnishing consumption structure is undergoing profound changes, with a slowdown in new housing demand and an increase in second-hand housing transactions [2]. - The installation and maintenance service market in China is projected to exceed 700 billion yuan in 2024, reaching 896.1 billion yuan by 2029, with a compound annual growth rate of 4.9% over five years [2]. Role of Third-Party Service Platforms - Third-party service platforms play a crucial role in this burgeoning market, with Luban Daijia emerging as a leading platform based on actual service order volume [2][8]. - The ranking based on "real service fulfillment data" is more reflective of the essence and value of the service industry compared to traditional GMV metrics [2]. Luban Daijia's Business Model - Luban Daijia is defined as a "platform-based, comprehensive" representative, evolving alongside the digital transformation of the industry [7]. - The platform utilizes an S2B2C model to address service radius issues for traditional home furnishing brands, providing quality standards and digital support [7][8]. Service Standardization and Efficiency - The platform aggregates over 3 million blue-collar workers nationwide, achieving comprehensive coverage of home service needs [8]. - By establishing a standardized service capability and a digital dispatch system, Luban Daijia enhances service efficiency and reduces fulfillment costs by 30% to 40% [8]. Quality Control and Customer Satisfaction - Luban Daijia implements a comprehensive service management system, achieving a service satisfaction rate of 98.52% [10][12]. - The platform's approach transforms offline experience into online standards, ensuring service replicability and consistency [12]. Future Trends and Social Impact - The aging population in China is driving demand for home improvement services, with the market for elderly-friendly home installations growing at an annual rate of 12% [14]. - Luban Daijia's platform not only addresses service gaps but also plays a social role by providing training and opportunities for unemployed workers and veterans [15]. Conclusion - The home furnishing industry is experiencing a significant shift from a product-driven to a service-driven model, with Luban Daijia redefining industry standards and enhancing the connection between workers and brands [15][16].