Core Viewpoint - Shandong Heavy Industry is strategically enhancing its global market presence by shifting from a single vehicle export model to a multi-dimensional approach focusing on market globalization, local ecosystem integration, and brand internationalization, demonstrating resilience and adaptability in a competitive landscape [1][2][6]. Group 1: Market Strategy and Performance - In the first half of the year, Shandong Heavy Industry adjusted its export strategy to focus on high-potential markets in Asia-Pacific, the Middle East, the Americas, and Europe, leveraging strong product technology and brand effects to secure significant orders [2][6]. - The group's export revenue and profit increased by 5.6% year-on-year, with heavy truck exports maintaining the industry lead and light truck exports rising by 73% [6]. - China National Heavy Duty Truck Corporation successfully surpassed 70,000 heavy truck exports, achieving a 3% year-on-year growth, while Weichai's data center generator sets saw a remarkable 664% increase [6]. Group 2: Product Development and Innovation - Shandong Heavy Industry has been enhancing product quality, innovation, and cost management by benchmarking against world-class enterprises, resulting in high-tech, high-value products gaining recognition globally [4][5]. - The company has developed customized products for local markets, such as the DH16-B3 bulldozer in Australia, which features advanced technology to improve construction efficiency and safety [8]. Group 3: Global Operations and Local Adaptation - The company has established over 300 overseas offices and more than 1,000 marketing channels globally, with local assembly and manufacturing in over 30 countries, employing nearly 2,000 staff overseas [10]. - Shandong Heavy Industry emphasizes local market needs and has initiated various service activities to enhance customer support, including equipment inspections and technical training [8][10]. Group 4: Corporate Social Responsibility and Brand Building - The company actively engages in social responsibility initiatives, such as providing disaster relief in Myanmar and contributing to local education in Kazakhstan, thereby enhancing its brand image [15][18]. - Shandong Heavy Industry aims to build a legacy of century-old brands, with several subsidiaries already recognized globally, reinforcing its commitment to quality and customer trust [18][20].