Core Viewpoint - Dongming Rural Commercial Bank's Wuying Branch has effectively integrated into the watermelon industry chain in Xiao Jing Town, providing targeted financial support to boost rural revitalization through innovative measures and attentive services [1][3]. Financial Support Initiatives - The branch has maintained a "supporting agriculture and small enterprises" focus since its establishment, exploring new financial support models for agricultural development [1]. - It offers specialized loans up to 100,000 yuan per household for greenhouse construction, addressing the long planting cycle and significant funding needs of watermelon growers [1]. - Innovative financial products such as "Seed Loan" and "Greenhouse Loan" have been introduced, extending financial services to seed, fertilizer procurement, and cold chain logistics [1]. Accessibility and Convenience of Services - The branch has built an inclusive financial system centered on "service downscaling," combining online and offline services [3]. - Farmers can apply for loans online through "Xin E Loan," with funds disbursed in as little as one day [3]. - Regular on-site services are conducted, with over 130 sessions held in the past year, ensuring farmers receive guidance on mobile banking operations [3]. Financial Literacy and Community Engagement - The branch has conducted over 70 financial literacy sessions to enhance farmers' understanding of financial products and services [3]. - Collaboration with the local government for the Watermelon Festival included setting up a "Financial Knowledge Classroom," distributing over 3,000 promotional materials during the event [3]. Future Outlook - The branch plans to deepen the "branch + cooperative + farmer" model and increase support for smart agricultural greenhouse construction, promoting the high-end and digital transformation of the watermelon industry [3]. - Through "precise drip irrigation" and "ecological co-construction," the branch aims to activate the value of the watermelon industry chain, providing sustainable financial support for rural revitalization [3][4].