Core Viewpoint - The article highlights the development of Ya'an as a significant cultural tourism destination centered around the giant panda, aiming to attract 30 million visitors and generate 31.52 billion yuan in tourism revenue by 2024, reflecting substantial growth in both visitor numbers and spending [8][9]. Group 1: Tourism Development Strategy - Ya'an aims to create a "1+5" tourism destination matrix, with "1" representing the world-class giant panda cultural tourism destination and "5" including tea culture, red tourism, the most beautiful national highway 318, high-quality health and wellness tourism, and mountain leisure tourism around Gongga Mountain [11]. - The city plans to enhance its tourism offerings by integrating cultural and tourism resources, focusing on the unique attributes of the region, such as being the site of the world's first scientific discovery of giant pandas [10][11]. Group 2: Visitor Experience Enhancement - The local government emphasizes improving visitor experiences through various initiatives, including upgrading accommodations to meet the needs of younger travelers and enhancing public facilities like electric vehicle charging stations [12]. - A focus on creating distinctive cultural tourism brands and innovative experiences is seen as crucial for attracting and retaining visitors, with a commitment to quality service and infrastructure improvements [12][13]. Group 3: Action Plans and Implementation - Ya'an's strategy includes four major actions: urban renewal to integrate cultural elements, quality enhancement of tourism products, promoting nighttime economy, and improving transportation and service infrastructure [13]. - The city will implement a dynamic management mechanism for tourist attractions to ensure quality standards are maintained, with measures in place for underperforming sites [13].