Core Viewpoint - Ya'an is positioning itself as a significant cultural tourism destination centered around the giant panda, leveraging its unique ecological and cultural resources to attract global tourists and enhance the local economy [6][7][8]. Group 1: Cultural Tourism Development - Ya'an is tasked with building a world-class giant panda cultural tourism destination, aiming to provide immersive experiences that reflect the "panda lifestyle" [6][7]. - The city has a forest coverage rate of 69.42%, making it an ideal location for health and wellness tourism, with plans to promote local specialties like tea and fish [6][8]. - In 2024, Ya'an will host the Sichuan Provincial Cultural and Tourism Development Conference, indicating a strategic push for high-quality development in the cultural tourism sector [6][8]. Group 2: Key Cultural Tourism Icons - Ya'an is developing four major cultural tourism icons: the world giant panda cultural tourism destination, the world tea culture tourism destination, the most beautiful National Highway 318 travel destination, and the mountain leisure vacation destination around Gongga Mountain [7][8]. - The city is enhancing its cultural tourism offerings by revitalizing existing resources and fostering the growth of tourism-related businesses [7][8]. Group 3: Panda and Tea Integration - The giant panda "Xiangxiang" has significantly boosted inbound tourism, with promotional activities showcasing the panda culture and its integration with local tea culture [8][9]. - Ya'an is establishing itself as a leading city for panda cultural education, with numerous research and educational programs centered around giant pandas [8][9]. Group 4: Infrastructure and Service Enhancements - The local government is investing nearly 100 million yuan annually to improve tourism infrastructure and services, ensuring a high-quality visitor experience [15][16]. - New attractions and facilities, such as the aerial bridge in Bifengxia Scenic Area and various themed accommodations, are being developed to enhance the overall tourism experience [15][16]. Group 5: Diverse Tourism Offerings - Ya'an is diversifying its tourism offerings by promoting heritage tourism, urban tourism, rural tourism, and low-altitude tourism, creating a multi-faceted tourism landscape [7][8][12]. - The city is also focusing on night economy initiatives and low-altitude tourism, with new flight routes and immersive experiences being introduced [13][14]. Group 6: Recognition and Branding - Ya'an has received multiple national-level honors for its tourism services and cultural initiatives, enhancing its brand recognition in the tourism sector [16][17]. - The city is actively promoting local culinary experiences and cultural products, further establishing its unique identity in the tourism market [16][17].