Core Insights - The integration of digital technology is revitalizing traditional Chinese intangible cultural heritage (ICH), making it more fashionable and appealing to younger audiences [1] Group 1: Digital Transformation of ICH - The "Dali ICH Digital Treasure Box" was launched, showcasing nine national-level ICH projects through digital means, creating an interactive and immersive experience [3] - The project incorporates advanced technologies such as generative AI and modular design, allowing ICH to transition from mere display to experiential engagement [3] Group 2: Market Trends and Consumer Behavior - Online sales of ICH products have surged, with over 30,000 ICH brands on Taobao and sales reaching 9.42 billion yuan during this year's "Double 11" shopping festival, with a 10% increase in young consumers aged 18-24 [5] - The Douyin e-commerce report indicates that over 6.5 billion ICH items were sold in the past year, highlighting a growing trend among young consumers [5] - Content creators on Kuaishou have generated 13.55 million posts related to ICH, with video views reaching 178 billion, indicating significant engagement [5] Group 3: Collaboration and Future Prospects - Partnerships between cultural departments and gaming companies, such as Tencent and NetEase, aim to integrate ICH into gaming experiences, enhancing exposure and consumer interest [6][7] - The collaboration is expected to create a "virtual drives physical" model, promoting cultural tourism and increasing awareness of Yunnan's heritage [7] - The event signifies a collective effort among industry associations, government, media, and artisans to embed ICH into contemporary life, ensuring its sustainability and relevance [7]