静安区文化和旅游局局长胡慧芬表示，非遗与"谷子"深度结合，当代潮玩语言成为讲述非遗故事的新媒 介、新表达，通过AI智能生产等高效模式，不仅能够精准留存非遗的数字资产，还能进一步打造文商 旅体展融合的优质产品，为文化创意消费注入新动能。 主办方表示，下一步计划聚焦非遗数字档案建设、AI活态创作与沉浸式场景生成三大方向，通过"AI生 产+人工校验"机制，既系统保存非遗数字资产，又高效开发文旅融合与文创消费产品。 未来，"非遗谷子青年艺术扶持计划"将持续搭建非遗传承、艺术教育、创新设计与产业转化协同平台， 让千年匠心在科技赋能下焕发青春。(完) 中新社上海1月8日电 (记者 陈静)首届"非遗正青春 非遗谷子青年艺术扶持计划"非遗盛典暨颁奖仪式8日 在上海举行，一批兼具文化价值与商业潜力的优秀成果亮相。 近年来，"谷子"作为文化IP衍生品，不断发展壮大，受到年轻人青睐。 本次活动历时四个多月，面向海内外征集青年创意作品数千件。评审团由知名院校的九位权威专家组 成，从多个维度进行综合评定。 "非遗正青春 非遗谷子青年艺术扶持计划"由上海市非物质文化遗产保护中心指导、静安区文化和旅游 局支持，"非遗里的中国"陈列馆与相关 ...

这种系统性的努力，使iBox能够持续深耕非遗数字化传承。平台长期与国家级非遗代表性传承人及专业 文化机构建立深度合作，聚焦皮影、剪纸、陶瓷技艺等经典门类。其方法论并非零散的尝试，而是通过 数字化技术对非遗技艺进行系统化复刻与场景化呈现，旨在将珍贵的艺术成果转化为可永久保存、可交 互体验的文化数字资产。这实质上推动非遗传承从传统的、静态的保存模式，向数字化、动态化、沉浸 式的创新传播路径转型升级，让古老技艺真正"活"在当下，触达年轻一代。 从一件获奖作品出发，我们看到的是iBox以数字科技赋能文化传承的清晰轨迹。它通过平台化运作，连 接了权威文化机构、顶尖非遗传承人、广大用户与多元生态伙伴，构建了一个从文化挖掘、数字转化到 创新传播的完整价值链。展望未来，随着国家文化数字化战略的纵深推进，iBox将继续深化与各方的协 作，探索更多文化数字化创新场景。其目标始终如一：让中华优秀传统文化在数字时代焕发新生，实现 更广泛、更可持续的传播与传承，深化与全球文化机构及产业伙伴的协同，在内容共创、生态建设与范 式创新上持续探索，不仅助力每一份文化瑰宝在数字世界熠熠生辉，更致力于推动构建一个开放、多元 且可持续的产业新生态， ...

（来源：廊坊日报） 转自：廊坊日报 本报讯（记者 王娜 通讯员 蒙萌 王勖哲）近日，河北省版权局公布民间文艺版权保护案例征集结果，我 市"中国景泰蓝之乡·大厂版权保护实践案例"成功入选"河北省优质版权资源信息库"。 多维推广，数字赋能。国家级非物质文化遗产代表性传承人马福良、黄景仁等分别走进《非遗里的中 国》《一槌定音》等央视栏目，抖音"老天利景泰蓝窑变"视频被央视新闻等转播，引发百万网民点赞。 中央民族大学团队开展"数字急救"行动，为景泰蓝建立数字档案库和"网站+短视频+公众号"传播矩阵， 探索出可复制的非遗数字化标准流程。 在传统工艺领域，版权保护是维护传承人权益的重要手段。马福良制作的荷花银胎珐琅茶具，凭借精密 工艺斩获中国工艺美术"百花奖"金奖，依托全链条版权保护体系，实现艺术与市场价值双突破。其创新 研发的集蒙镶、花丝、卡克图工艺于一体的《牦牛角薰》和《卡克图银剑》等作品，也深受市场好评。 此外，大厂加强国际版权交流，组织多家非遗企业参加中国国际文化产业博览交易会、中国国际版权博 览会、韩国大田国际艺术节等国内外大型展会，展示非遗技艺魅力、讲好非遗故事，让非遗技艺在跨界 交流中焕发新生，持续擦亮大厂 ...

Core Insights - The integration of digital technology is revitalizing traditional Chinese intangible cultural heritage (ICH), making it more fashionable and appealing to younger audiences [1] Group 1: Digital Transformation of ICH - The "Dali ICH Digital Treasure Box" was launched, showcasing nine national-level ICH projects through digital means, creating an interactive and immersive experience [3] - The project incorporates advanced technologies such as generative AI and modular design, allowing ICH to transition from mere display to experiential engagement [3] Group 2: Market Trends and Consumer Behavior - Online sales of ICH products have surged, with over 30,000 ICH brands on Taobao and sales reaching 9.42 billion yuan during this year's "Double 11" shopping festival, with a 10% increase in young consumers aged 18-24 [5] - The Douyin e-commerce report indicates that over 6.5 billion ICH items were sold in the past year, highlighting a growing trend among young consumers [5] - Content creators on Kuaishou have generated 13.55 million posts related to ICH, with video views reaching 178 billion, indicating significant engagement [5] Group 3: Collaboration and Future Prospects - Partnerships between cultural departments and gaming companies, such as Tencent and NetEase, aim to integrate ICH into gaming experiences, enhancing exposure and consumer interest [6][7] - The collaboration is expected to create a "virtual drives physical" model, promoting cultural tourism and increasing awareness of Yunnan's heritage [7] - The event signifies a collective effort among industry associations, government, media, and artisans to embed ICH into contemporary life, ensuring its sustainability and relevance [7]

Core Viewpoint - Suzhou is leveraging digital technology to innovate the protection, inheritance, and utilization of intangible cultural heritage (ICH), transforming it from a "finger-tip skill" into a "finger-tip economy," creating a new path for the harmonious development of culture and economy [1] Digital Resource Construction - Suzhou is building a "digital gene bank" for ICH resources through systematic and digital collection methods, which solidifies the foundation for value transformation [2] - The Suzhou Silk Museum has created the largest original database of silk patterns in the country, applying digital patterns across various fields such as fashion and gaming, forming a complete system from technical breakthroughs to innovative applications [2] Intellectual Property Protection - Clear property rights are essential for the orderly flow of resources, and Suzhou is exploring a rights confirmation mechanism for ICH data assets, providing a "Suzhou solution" for asset confirmation [3] - A modern protection system combining law, administration, notarization, and digitization has been established for silk-related ICH, creating a closed-loop management system from confirmation to operation [3] Immersive Experience Creation - Suzhou is reconstructing ICH experience scenarios using digital technology, allowing for deep integration of ICH with daily life, moving from static displays to dynamic inheritance [4] - Projects like "Zhuozheng Wenya" combine AR technology with traditional performances, enhancing visitor engagement and boosting nighttime tourism [4] Industry Integration - The sustainable development of ICH relies on deep integration with modern industries, creating a mutually beneficial industrial chain [5] - Collaborations with popular IPs in gaming and merchandise have led to the successful creation of cultural products that resonate with younger audiences, demonstrating value addition through digital empowerment [6] Broad Dissemination - Suzhou is utilizing new media platforms to create a multi-dimensional, youth-oriented dissemination matrix for ICH [7] - Initiatives like micro-short dramas and live streaming have made ICH more accessible, fostering a positive cycle of "dissemination—recognition—consumption" [7] - The comprehensive approach from digital preservation to property rights confirmation, immersive experiences, industry integration, and digital dissemination serves as a reference for the active inheritance of ICH nationwide [7]

Core Insights - The core concept of the articles revolves around the booming "emotional consumption" market in 2025, with a significant focus on the challenges of achieving Product-Market Fit (PMF) for entrepreneurs [1][30]. Emotional Consumption Market - The emotional consumption market is projected to exceed 2 trillion yuan, with nearly 50% of consumers willing to pay for immersive experiences and trendy products [1][13]. - Generation Z spends an average of 949 yuan monthly on emotional consumption, with 18.1% willing to spend over 2000 yuan [2]. PMF Challenges - Entrepreneurs face increasing difficulties in achieving PMF, often due to blindly following trends without understanding actual consumer needs [4][5]. - Many entrepreneurs mistakenly believe that perfecting a product is essential before launch, leading to missed opportunities in the 2 trillion yuan market [5][8]. Successful Strategies - A startup successfully navigated the emotional consumption space by utilizing a "Consumer Motivation MVP Model," spending only 42 yuan to validate their value proposition [10][30]. - The startup focused on understanding why users are willing to spend money, emphasizing that this is more critical than creating a perfect product [11][30]. Cost-Effective Validation - The startup's approach involved minimal costs for material acquisition, relying on personal connections rather than hiring teams or renting offices [15][16]. - They conducted tests on three platforms using organic distribution without spending on promotions, achieving high engagement rates [18][22]. Data-Driven Decision Making - The startup emphasized the importance of data over intuition, setting clear metrics for success and adjusting strategies based on user interaction data [17][26]. - They discovered that their initial user assumptions were incorrect, demonstrating the need for flexibility in user profiling [29]. Policy and Technological Support - Government policies supporting the integration of intangible cultural heritage with digital technology have created a favorable environment for innovation [7][23]. - The availability of open-source technologies, such as live2D, has significantly lowered the barriers to entry for creating virtual content [12][22]. Conclusion - The articles highlight that achieving PMF in the emotional consumption market is not about creating perfect products but about understanding and validating consumer motivations with minimal costs [30][31]. - The success of the startup serves as a model for others in the industry, emphasizing the importance of low-cost testing and data-driven adjustments in entrepreneurial ventures [30][31].

Group 1 - CreateAI has officially launched a film-grade motion capture studio located in the National China Film Digital Production Base, marking a significant technological breakthrough in China's digital content production, particularly in the industrialization of AAA games [1] - The new facility features large-scale hardware configurations, full-process production capabilities, and a top-tier technical team, focusing on high-precision motion capture content production for film-level animation and AAA games [1] - The establishment of the motion capture studio is seen as a key support for the film, animation, metaverse, and digitalization of intangible cultural heritage industries, contributing to the enhancement of the film industry ecosystem in Huairou District, Beijing [1]

Core Viewpoint - The article emphasizes the importance of digitalization and new media in promoting and preserving intangible cultural heritage (ICH) in Hainan, highlighting the need for innovative and market-oriented dissemination methods to enhance the influence of ICH [1][5]. Group 1: Digitalization and Media Impact - The digitalization of ICH has gained global attention since UNESCO launched the "Memory of the World" project in 1992, leading to the establishment of various digital platforms for recording, preserving, and disseminating ICH [1][2]. - Short videos and live streaming have emerged as powerful channels for ICH dissemination, with Douyin (TikTok) reporting a total of 372.6 billion views for national-level ICH project videos in 2023, a 36% increase year-on-year [1][2]. Group 2: Economic Benefits and Audience Engagement - Live streaming has added direct economic benefits to ICH dissemination, with Douyin's 2024 ICH data report indicating a 356% year-on-year increase in orders for ICH group-buy products and a 328% increase in the number of users purchasing these products [2]. - The younger generation, particularly those born in the 1990s and 2000s, not only consumes ICH content the most but also represents the primary purchasing demographic for ICH products, showcasing the potential for revitalizing ICH [2]. Group 3: Policy and Market Integration - The "Hainan Province Intangible Cultural Heritage Regulations," implemented in July 2022, focus on the protection, utilization, and transmission of ICH, establishing a framework for high-quality dissemination driven by government guidance and commercial value [3]. - The integration of policy-driven ICH transmission with market-oriented approaches is essential for effective dissemination, requiring collaboration across various sectors to activate the commercial attributes of ICH [3][4]. Group 4: Enhancing Content Quality and Audience Interaction - To improve ICH dissemination, it is crucial to integrate the production and consumption chains, transforming information recipients into active participants and consumers of ICH products [4]. - High-quality content is necessary to attract sufficient traffic on short video and live streaming platforms, emphasizing the need for emotional interaction and cultural resonance with the audience [4]. Group 5: Cultural Confidence and Future Directions - Protecting, inheriting, and disseminating ICH is essential for cultural confidence and aligns with the practical needs of Hainan's free trade port development [5]. - The article suggests that building a digital community through policy guidance, market-driven initiatives, and effective storytelling will be vital for the living transmission of ICH in the digital age [5].