□ 赵越 苏州，这座以"人间天堂"而闻名的历史文化名城，既是江南文化的核心区，也是中国非物质文化遗产的 富集区。苏绣、漳缎、香山帮营造技艺等共同构成了苏州非遗的文化基因。截至今年10月，全市拥有8 项人类非物质文化遗产代表作，33个国家级非遗代表性项目，173个省级非遗代表性项目。面对数字技 术的发展，近年来苏州通过系统性数字化手段，创新非遗保护、传承与利用方式，让非遗从"指尖技 艺"转化为"指尖经济"，走出了一条人文与经济发展相得益彰的新路径。 资源数字化：构建非遗数字基因库 传统的口传心授传承模式容易导致技艺的流失，而分散的展示形式也难以形成规模效应，这无疑制约了 文化资本的有效转化。苏州则以系统化、数字化的采集方式为着力点，为非遗资源构建起"数字基因 库"，夯实了价值转化的基础。 非遗的可持续发展，关键在于与现代产业的深度融合，形成互利共赢的产业链。人文经济学倡导文化经 济化与经济文化化的良性循环，苏州通过创意设计和科技赋能，以数字为纽带推动非遗与现代产业跨界 融合，构建多元价值生态。 苏州丝绸博物馆联合苏绣非遗代表性传承人府向红、府涵璐参与制作的《王者荣耀》游戏人物服装，获 得游戏玩家一致好评。镇湖9 ...

2025年的创业圈，最火的词是"情绪消费"，最难的事是"PMF"。 数据摆在那：近五成消费者愿意为沉浸式体验、潮玩盲盒买单，88.2%的人都说自己"压力山大"，60% 以上觉得"花钱能买开心"。 这波2万亿规模的热潮里，无数人挤破头想分一杯羹，却卡在了PMF这道坎上，说白了就是产品和市场 没对上眼，忙活半天全白干。 说句实在话，创业者最怕的不是没资金、没团队，而是瞎忙活。 传统验证PMF的路子太"烧钱"，动辄几十万砸进去做产品，最后发现用户不买账，只能黯然退场。 但有个创业团队偏偏反其道而行，在情绪消费+戏曲非遗+虚拟人这个跨界赛道，用42元就搞定了价值 主张PMF。 他们的核心秘诀特简单：抓准用户为啥掏钱，比做完美产品重要100倍。 情绪消费爆火，PMF为啥难寻 2025年的情绪消费市场，火得简直没道理。 Z世代每月花在情绪消费上的钱平均949元，还有18.1%的年轻人每月愿意掏2000元以上买开心。 从捏起来解压的捏捏乐，到陪你聊天的AI宠物，从线下脱口秀到线上非遗体验，只要能让人心里舒 坦，就有人愿意买单。 但热闹背后，创业者的PMF困境越来越突出：-要么盲目跟风，看到非遗火就扎堆做文创，看到虚拟人 热 ...

Group 1 - CreateAI has officially launched a film-grade motion capture studio located in the National China Film Digital Production Base, marking a significant technological breakthrough in China's digital content production, particularly in the industrialization of AAA games [1] - The new facility features large-scale hardware configurations, full-process production capabilities, and a top-tier technical team, focusing on high-precision motion capture content production for film-level animation and AAA games [1] - The establishment of the motion capture studio is seen as a key support for the film, animation, metaverse, and digitalization of intangible cultural heritage industries, contributing to the enhancement of the film industry ecosystem in Huairou District, Beijing [1]

Core Viewpoint - The article emphasizes the importance of digitalization and new media in promoting and preserving intangible cultural heritage (ICH) in Hainan, highlighting the need for innovative and market-oriented dissemination methods to enhance the influence of ICH [1][5]. Group 1: Digitalization and Media Impact - The digitalization of ICH has gained global attention since UNESCO launched the "Memory of the World" project in 1992, leading to the establishment of various digital platforms for recording, preserving, and disseminating ICH [1][2]. - Short videos and live streaming have emerged as powerful channels for ICH dissemination, with Douyin (TikTok) reporting a total of 372.6 billion views for national-level ICH project videos in 2023, a 36% increase year-on-year [1][2]. Group 2: Economic Benefits and Audience Engagement - Live streaming has added direct economic benefits to ICH dissemination, with Douyin's 2024 ICH data report indicating a 356% year-on-year increase in orders for ICH group-buy products and a 328% increase in the number of users purchasing these products [2]. - The younger generation, particularly those born in the 1990s and 2000s, not only consumes ICH content the most but also represents the primary purchasing demographic for ICH products, showcasing the potential for revitalizing ICH [2]. Group 3: Policy and Market Integration - The "Hainan Province Intangible Cultural Heritage Regulations," implemented in July 2022, focus on the protection, utilization, and transmission of ICH, establishing a framework for high-quality dissemination driven by government guidance and commercial value [3]. - The integration of policy-driven ICH transmission with market-oriented approaches is essential for effective dissemination, requiring collaboration across various sectors to activate the commercial attributes of ICH [3][4]. Group 4: Enhancing Content Quality and Audience Interaction - To improve ICH dissemination, it is crucial to integrate the production and consumption chains, transforming information recipients into active participants and consumers of ICH products [4]. - High-quality content is necessary to attract sufficient traffic on short video and live streaming platforms, emphasizing the need for emotional interaction and cultural resonance with the audience [4]. Group 5: Cultural Confidence and Future Directions - Protecting, inheriting, and disseminating ICH is essential for cultural confidence and aligns with the practical needs of Hainan's free trade port development [5]. - The article suggests that building a digital community through policy guidance, market-driven initiatives, and effective storytelling will be vital for the living transmission of ICH in the digital age [5].