中共北京市怀柔区委常委、宣传部部长宫吉成在致辞中表示:"动作捕捉是连接虚拟与现实的核心力量， 能为影视、动漫、元宇宙及非遗数字化提供关键支撑。CreateAI动捕棚落地中国影都，标志着影都产业 链条的进一步完善。这既是对怀柔影视产业生态的补充，更将助力我们建设世界级影视文化产业集 群。" 经济观察网8月7日，CreateAI(OTC：TSPH)宣布，公司位于国家中影数字制作基地的影视级动捕棚正式 启用。这座集超大规模硬件配置、全流程制作能力、行业顶尖技术团队于一体的专业设施，重点聚焦影 视级动画、3A游戏等高精度动捕内容生产，标志着中国数字内容生产领域，尤其是3A游戏工业化，迎 来关键技术突破。 ...

Core Viewpoint - The article emphasizes the importance of digitalization and new media in promoting and preserving intangible cultural heritage (ICH) in Hainan, highlighting the need for innovative and market-oriented dissemination methods to enhance the influence of ICH [1][5]. Group 1: Digitalization and Media Impact - The digitalization of ICH has gained global attention since UNESCO launched the "Memory of the World" project in 1992, leading to the establishment of various digital platforms for recording, preserving, and disseminating ICH [1][2]. - Short videos and live streaming have emerged as powerful channels for ICH dissemination, with Douyin (TikTok) reporting a total of 372.6 billion views for national-level ICH project videos in 2023, a 36% increase year-on-year [1][2]. Group 2: Economic Benefits and Audience Engagement - Live streaming has added direct economic benefits to ICH dissemination, with Douyin's 2024 ICH data report indicating a 356% year-on-year increase in orders for ICH group-buy products and a 328% increase in the number of users purchasing these products [2]. - The younger generation, particularly those born in the 1990s and 2000s, not only consumes ICH content the most but also represents the primary purchasing demographic for ICH products, showcasing the potential for revitalizing ICH [2]. Group 3: Policy and Market Integration - The "Hainan Province Intangible Cultural Heritage Regulations," implemented in July 2022, focus on the protection, utilization, and transmission of ICH, establishing a framework for high-quality dissemination driven by government guidance and commercial value [3]. - The integration of policy-driven ICH transmission with market-oriented approaches is essential for effective dissemination, requiring collaboration across various sectors to activate the commercial attributes of ICH [3][4]. Group 4: Enhancing Content Quality and Audience Interaction - To improve ICH dissemination, it is crucial to integrate the production and consumption chains, transforming information recipients into active participants and consumers of ICH products [4]. - High-quality content is necessary to attract sufficient traffic on short video and live streaming platforms, emphasizing the need for emotional interaction and cultural resonance with the audience [4]. Group 5: Cultural Confidence and Future Directions - Protecting, inheriting, and disseminating ICH is essential for cultural confidence and aligns with the practical needs of Hainan's free trade port development [5]. - The article suggests that building a digital community through policy guidance, market-driven initiatives, and effective storytelling will be vital for the living transmission of ICH in the digital age [5].