Core Viewpoint - The CEO of YingShi Innovation, Liu Jingkang, acknowledged that the company's actions may have contributed to DJI's significant price reductions, and he expressed apologies to consumers who recently purchased DJI products [1] Group 1: Company Actions - Liu Jingkang announced a compensation initiative for customers who bought DJI products between October 2 and October 8, offering a 100 yuan voucher for those who share their order proof [1] - The company is also running a promotional campaign where two lucky participants who retweet the announcement will win a full set of YingShi consumer cameras or DJI OSMO products [1] Group 2: Market Context - DJI recently announced substantial price cuts on several of its popular products, with some models seeing reductions exceeding 1,000 yuan [1] - YingShi Innovation, established in 2015, focuses on the development and sales of smart imaging devices, including panoramic cameras, action cameras, wearable mini cameras, and professional VR equipment [1] Group 3: Financial Performance - YingShi Innovation reported a revenue of 3.671 billion yuan for the first half of the year, representing a year-on-year growth of 51.17% [1] - The company's net profit for the same period was 520 million yuan, showing a slight year-on-year increase of 0.25% [1]

Core Viewpoint - DJI has implemented significant price reductions on several products, which has sparked discussions and controversy in the market, particularly with competitor Innosilicon's CEO apologizing for the situation, indicating heightened competition between the two companies [2][3]. Group 1: Price Reduction and Market Response - DJI's price cuts, effective from October 9 to October 14, include reductions of up to 900 yuan on popular products like the POCKET 3, now starting at 2799 yuan [2]. - The price adjustments are part of DJI's regular promotional strategy for the upcoming "Double 11" shopping festival, aimed at helping consumers make informed purchasing decisions [2]. - Innosilicon's CEO's apology for DJI's price cuts has been interpreted as a sign of escalating tensions between the two companies [2]. Group 2: Market Competition and Share Dynamics - The global smart imaging equipment industry is highly concentrated, with the top three companies expected to hold 78.9% market share by 2024 [3]. - Innosilicon's market share has increased from 28.4% in 2023 to 35.6%, making it the fastest-growing company in the sector, while DJI's share has decreased from 19.1% to 13.2% [3]. - The Chinese brands dominate the consumer-level panoramic camera market, with a localization rate exceeding 80% [3]. Group 3: Company Performance and Strategic Moves - Innosilicon's revenue for the first half of 2025 reached 3.671 billion yuan, a year-on-year increase of 51.17%, while net profit slightly rose by 0.25% to 520 million yuan [4]. - The slowdown in profit growth is attributed to increased strategic investments in innovation and market expansion [4]. - Innosilicon has announced its entry into the drone market with the launch of the Antigravity panoramic drone, aiming to compete directly with DJI's core products [3].