Core Insights - The article highlights the festive preparations at Beiling Park for the upcoming Year of the Horse, featuring a series of cultural and creative products inspired by historical elements and the park's winter scenery [1][3]. Group 1: Snowman Matrix and Attractions - Beiling Park has created a welcoming family of over 90 snowmen, with a notable snowman matrix at Xihua Lake consisting of approximately 80 uniquely shaped snowmen, making it an ideal spot for family and friends to take photos [2]. - The snowman arrangement forms the numbers "2026" and a galloping horse image, symbolizing new beginnings and joy for the Year of the Horse [2]. Group 2: Cultural and Creative Products - The park has launched various cultural products that blend history and aesthetics, including a "Fortune Horse" keychain, metal fridge magnets, and agate horse pendants, all designed to convey good wishes for the Year of the Horse [3]. - Additional items such as Song Jin horse pendants and Yuanbao horse pendants have also been introduced, enhancing the festive offerings [3]. Group 3: Visitor Engagement and Promotions - Beiling Park is running a promotional event from January 26 to March 4, 2026, where visitors spending over 68 yuan in the cultural shop receive a "Fortune Horse" keychain and can participate in a stamp activity [4]. - Visitors with the zodiac sign of the horse or the surname "Ma" can claim a free keychain by presenting their ID and ticket, adding a personalized touch to the experience [4]. Group 4: Themed Routes for Visitors - The park has designed three themed routes to cater to different visitor preferences: a leisurely snow and historical appreciation route, an active snow play route, and a social media-friendly route for photo opportunities [5][6]. - Each route is tailored to specific demographics, such as families, older visitors, and friends, ensuring a diverse range of experiences [5][6]. Group 5: Enhanced Visitor Services - Beiling Park has extended the operating hours of the Ice and Snow World until 7 PM and added warming areas and convenience stalls to enhance visitor comfort [7]. - Volunteer services are available to provide hot water and charging stations, while food options include hot drinks and light meals, ensuring a pleasant visit [7].

Core Viewpoint - The article highlights the creative initiatives taken by Beiling Park in Shenyang to enhance visitor experience during the winter season, particularly through the installation of a "snowman matrix" and the development of cultural products related to the historical significance of the park [1][2][3][4]. Group 1: Visitor Experience - Beiling Park has created a "snowman matrix" featuring nearly eighty snowmen of various shapes and sizes, attracting families and young people as a popular photo spot [1]. - The park has extended its operating hours to 7 PM during the winter season, providing heated rest areas and free hot water for visitors, enhancing comfort and safety [3]. - Special themed tour routes have been designed to cater to different visitor demographics, including families, couples, and social media enthusiasts [4]. Group 2: Cultural Engagement - The park's cultural center has developed a series of creative products centered around the historical figures of "Dabai" and "Xiaobai," which are significant to the park's heritage [2]. - Visitors can engage in hands-on activities, such as creating their own stamps, which helps to convey the historical narratives of Shenyang in an interactive manner [2]. - The integration of cultural elements into everyday items, like keychains and fridge magnets, serves to instill a sense of cultural pride and connection among visitors [2]. Group 3: Community Involvement - Volunteers play a crucial role in enhancing the visitor experience by providing services such as distributing hot water and ensuring safety, reflecting the community spirit [3]. - The park's management emphasizes a commitment to creating a warm and welcoming environment, aligning with the philosophy of serving the community [3].