Core Viewpoint - The "Warm Winter Season Promotes Consumption" event successfully facilitated the connection between high-quality agricultural products from Yancheng and the Nanjing market, aiming to enhance consumer choices and promote mutual development between producers and retailers [1]. Group 1: Event Overview - The event was attended by leaders from Jiangsu Provincial Department of Agriculture and Rural Affairs, Yancheng government, and representatives from well-known retail platforms and supply chain companies [1]. - The event aimed to build an efficient bridge for production and sales, enriching the "vegetable basket" for Nanjing citizens [1]. Group 2: Agricultural Development and Branding - Yancheng's agricultural development achievements and brand strategy were highlighted by the Secretary of the Yancheng Agricultural and Rural Bureau, emphasizing the importance of high-quality agricultural products in deepening collaboration with the Nanjing market [2]. - The regional public brand "Salt of Flavor" was promoted by the General Manager of Jiangsu Yinbao Holding Group, detailing its brand philosophy, product system, and development plan [2][5]. Group 3: Demand from Retail and Food Service - Representatives from various sectors, including the Jinling Hotel and JD.com, expressed urgent demand for green, organic, and geographical indication agricultural products, indicating a desire for long-term stable partnerships with Yancheng [5]. - Local enterprises showcased distinctive agricultural products, such as the nationally recognized "Xiangshui Broccoli" and "Funing Black Pig," which garnered significant attention from buyers [7]. Group 4: Future Collaboration and Market Integration - The event featured product displays and tasting experiences, facilitating in-depth exchanges between producers and buyers [11]. - Contracts and cooperation intentions were signed on-site, with plans for buyers to visit Yancheng for further collaboration, reinforcing the integration of Yancheng agricultural products into the Nanjing market [11].