Group 1 - The core idea of the articles revolves around the promotion of high-quality agricultural products from Xiangshui to various sectors, including government offices, state-owned enterprises, and universities, through a series of marketing events aimed at supporting rural revitalization [1][2][3] - The "Four Advances" initiative, led by the provincial rural revitalization work team, aims to establish a direct sales channel for agricultural products from rural areas to urban consumers, thereby enhancing the connection between farmers and consumers [1] - Events such as the agricultural product exhibition at Yancheng Normal University and Yancheng Institute of Technology showcased a variety of local products, including fresh lotus roots and nutritious iron skin dendrobium, attracting significant interest from students and faculty [1] Group 2 - In May, a promotional event in Changzhou's Zhonglou District highlighted Xiangshui's geographical indicator products, such as Xiangshui broccoli and watermelon, which received positive feedback from consumers, indicating a growing trend in green consumption [2] - The autumn events in Nanjing's state-owned enterprises featured popular local products like sweet autumn pears and corn juice, with sales reaching nearly 50,000 yuan, demonstrating strong demand for these agricultural goods [2] - A November event at the provincial government service center showcased over 50 types of agricultural products, receiving enthusiastic responses from attendees, which underscores the importance of connecting quality agricultural production with effective sales channels [3]

Core Viewpoint - The "Warm Winter Season Promotes Consumption" event successfully facilitated the connection between high-quality agricultural products from Yancheng and the Nanjing market, aiming to enhance consumer choices and promote mutual development between producers and retailers [1]. Group 1: Event Overview - The event was attended by leaders from Jiangsu Provincial Department of Agriculture and Rural Affairs, Yancheng government, and representatives from well-known retail platforms and supply chain companies [1]. - The event aimed to build an efficient bridge for production and sales, enriching the "vegetable basket" for Nanjing citizens [1]. Group 2: Agricultural Development and Branding - Yancheng's agricultural development achievements and brand strategy were highlighted by the Secretary of the Yancheng Agricultural and Rural Bureau, emphasizing the importance of high-quality agricultural products in deepening collaboration with the Nanjing market [2]. - The regional public brand "Salt of Flavor" was promoted by the General Manager of Jiangsu Yinbao Holding Group, detailing its brand philosophy, product system, and development plan [2][5]. Group 3: Demand from Retail and Food Service - Representatives from various sectors, including the Jinling Hotel and JD.com, expressed urgent demand for green, organic, and geographical indication agricultural products, indicating a desire for long-term stable partnerships with Yancheng [5]. - Local enterprises showcased distinctive agricultural products, such as the nationally recognized "Xiangshui Broccoli" and "Funing Black Pig," which garnered significant attention from buyers [7]. Group 4: Future Collaboration and Market Integration - The event featured product displays and tasting experiences, facilitating in-depth exchanges between producers and buyers [11]. - Contracts and cooperation intentions were signed on-site, with plans for buyers to visit Yancheng for further collaboration, reinforcing the integration of Yancheng agricultural products into the Nanjing market [11].