Core Viewpoint - The article highlights the transformation of Yancheng from an agricultural city to an agricultural powerhouse through the establishment and promotion of the regional public brand "Salt Flavor," which integrates over 2000 high-quality agricultural products and emphasizes green and healthy development [1][12]. Group 1: Brand Development - Yancheng is the only city in the Yangtze River Delta with an agricultural economy exceeding 100 billion yuan, producing 1% of the country's meat, 2% of vegetables, and 3% of eggs [2][3]. - The "Salt Flavor" brand was created in 2019 to address the challenges of having products without brands and features without scale, aiming to enhance the market presence of Yancheng's agricultural products [4][3]. - The brand operates under a "1+9+N" ecosystem, where "1" represents the "Salt Flavor" brand, "9" refers to regional public brands from nine counties, and "N" includes various specific product brands [4][5]. Group 2: Brand Integration and Marketing - "Salt Flavor" has established a comprehensive brand system, including 22 geographical indication products, 20 intangible cultural heritage brands, and 21 time-honored brands, supported by over 130 member enterprises [5][6]. - The brand emphasizes a "six ones" strategy for development, focusing on creating popular products, telling brand stories, and integrating industry resources [5][6]. - The brand has successfully utilized social media and innovative marketing strategies, achieving significant engagement, such as over 850,000 views during a live broadcast event [9]. Group 3: Economic Impact and Community Engagement - The brand aims to drive sales of "Salt Flavor" products to 3.65 billion yuan by 2025, benefiting over 100 economically disadvantaged villages [8]. - The brand's growth is linked to the agricultural supply chain, providing farmers with opportunities to share in the economic benefits through various models [8][12]. - "Salt Flavor" has become a symbol of Yancheng's commitment to sustainable development and ecological preservation, resonating with consumers who value green production methods [10][11]. Group 4: Future Prospects and Internationalization - The brand is expanding its reach beyond domestic markets, participating in international trade events to showcase Yancheng's agricultural products [9]. - "Salt Flavor" is positioned as a key player in promoting Yancheng's agricultural modernization and enhancing its global presence [12].

Core Viewpoint - The "Warm Winter Season Promotes Consumption" event successfully facilitated the connection between high-quality agricultural products from Yancheng and the Nanjing market, aiming to enhance consumer choices and promote mutual development between producers and retailers [1]. Group 1: Event Overview - The event was attended by leaders from Jiangsu Provincial Department of Agriculture and Rural Affairs, Yancheng government, and representatives from well-known retail platforms and supply chain companies [1]. - The event aimed to build an efficient bridge for production and sales, enriching the "vegetable basket" for Nanjing citizens [1]. Group 2: Agricultural Development and Branding - Yancheng's agricultural development achievements and brand strategy were highlighted by the Secretary of the Yancheng Agricultural and Rural Bureau, emphasizing the importance of high-quality agricultural products in deepening collaboration with the Nanjing market [2]. - The regional public brand "Salt of Flavor" was promoted by the General Manager of Jiangsu Yinbao Holding Group, detailing its brand philosophy, product system, and development plan [2][5]. Group 3: Demand from Retail and Food Service - Representatives from various sectors, including the Jinling Hotel and JD.com, expressed urgent demand for green, organic, and geographical indication agricultural products, indicating a desire for long-term stable partnerships with Yancheng [5]. - Local enterprises showcased distinctive agricultural products, such as the nationally recognized "Xiangshui Broccoli" and "Funing Black Pig," which garnered significant attention from buyers [7]. Group 4: Future Collaboration and Market Integration - The event featured product displays and tasting experiences, facilitating in-depth exchanges between producers and buyers [11]. - Contracts and cooperation intentions were signed on-site, with plans for buyers to visit Yancheng for further collaboration, reinforcing the integration of Yancheng agricultural products into the Nanjing market [11].