Core Insights - The rise of creative ice cream products, resembling fast food items like chicken legs and hamburgers, reflects a growing trend in the ice cream market, attracting consumer interest and sales [1][2][3] Industry Trends - The Chinese ice cream market reached a size of 160 billion yuan in 2021, with a cumulative increase of over 90% since 2015, maintaining its position as the largest globally. It is projected to grow to 248 billion yuan by 2026 [2] - The popularity of unique ice cream shapes and flavors indicates a shift in consumer preferences towards novelty and emotional satisfaction, moving from mere functional consumption to emotional experiences [3] Product Innovations - Creative ice creams, such as the "big chicken leg" ice cream priced at 9.9 yuan, have seen significant sales, with some stores selling up to 1,000 units per month and achieving a 100% positive feedback rate over three months [1][2] - Other innovative products include frozen fruit ice creams, with popular options like frozen mango and pineapple priced at 7.8 yuan each, appealing particularly to younger consumers [2]