Core Insights - The "Treasure City" event in Linyi, organized by Kuaishou E-commerce, successfully showcased local industries and culture, leading to significant growth in content marketing and sales for merchants and influencers [1][4][12] Content Marketing Performance - The overall exposure for the Linyi event reached 4.23 billion, with the main topic LinyiGoods gaining 680 million exposures [1] - The number of short videos related to "Linyi" increased by 263% year-on-year, while search volume rose by 114% [1] E-commerce Growth - The number of active distributors increased by 28% year-on-year, and the GMV from short video links grew by 22% [1] - New merchants joining the platform exceeded 70 during the Linyi launch event [1] Industry Sales Performance - The event boosted sales across three major sectors: personal care, fresh food, and jewelry, with notable GMV increases: - Personal care GMV up 56% month-on-month - Fresh food self-broadcast GMV up 47% year-on-year - Jewelry and crafts GMV up 120% year-on-year [4] Individual Merchant Success - Specific merchants achieved remarkable sales, such as: - @ZhangYingHomeTextiles with over 16 million GMV, a 75% increase year-on-year - @JinLuo with a 212% increase in self-broadcast GMV and a 3514% increase in distribution GMV [4][5] Popular Products - Best-selling items included: - Summer ultra-thin comfort pants with over 24,000 units sold - Tencel bed sheets with over 12,000 units sold - Jinluo chicken sausages with over 23,000 units sold [5] Event Engagement - The "Treasure Linyi: 72-Hour High-Energy Live Broadcast" attracted over 17.88 million viewers and generated over 52.23 million exposures [10] - The event featured various activities, including local food experiences and product showcases, enhancing the city's brand image [10] City Branding and Promotion - The event helped solidify Linyi's branding as a "Treasure City," with significant online engagement and media coverage, including over 19.5 billion total topic exposures [8][10] - Collaborative efforts with local government and media resulted in over 100 content releases, reaching more than 3.55 million exposures [8] Future Plans - Following the success of the Linyi event, Kuaishou E-commerce plans to expand the "Treasure City" initiative to other cities, aiming to leverage local products and cultural resources to stimulate regional economic growth [12]