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游客排队抢购,一天卖掉40万!纳溪这场活动火了
Sou Hu Cai Jing· 2025-12-08 10:16
Core Insights - The event "Play City Pomelo" in the Naxi District successfully promoted local agricultural products and cultural tourism, attracting over 2,000 participants and generating more than 800,000 yuan in direct consumption [5][6]. Group 1: Event Highlights - The event featured a tasting and exhibition of pomelos and oranges, with local farmers sharing cultivation techniques and product advantages, enhancing visitors' understanding of local fruit quality [3][5]. - The theme of the event was "'Pomelo' Meets Beauty, 'Orange' Overflowing with Joy," combining cultural performances, agricultural product exhibitions, and interactive experiences to create a vibrant consumer event [5][6]. Group 2: Economic Impact - The event directly stimulated consumption, with a total sales figure exceeding 400,000 yuan, of which over 70% came from agricultural products, effectively promoting the connection between local agricultural production and sales [5][6]. - The initiative included online and offline promotions, such as discounts and lotteries, which increased consumer enthusiasm and led to a cumulative revenue of over 200,000 yuan in the catering industry [5][6].