Core Insights - The article highlights the significance of rare earth permanent magnets in modern industry and daily life, emphasizing their efficiency and applications in various sectors, particularly in electric vehicles [1] - Tianhe Magnetic Materials is actively adapting to industry uncertainties and exploring emerging markets such as low-altitude economy and humanoid robots, with ongoing research and development efforts [2][3] Company Overview - Tianhe Magnetic Materials is a key producer of rare earth permanent magnets, which are essential for various applications including electric motors, wind power generation, and consumer electronics [1] - The company has a motto of "Customer First, Clean World, Magnetic Future," reflecting its commitment to innovation and sustainability [1] Emerging Markets - The company has initiated research in humanoid robotics, recognizing it as a significant growth area for its neodymium-iron-boron magnetic components [2] - Tianhe has established a dedicated research team to address the specific requirements of humanoid robots, focusing on the shape, size, and performance of magnets [2][3] Response to Industry Challenges - Tianhe has proactively developed technologies to reduce reliance on heavy rare earth elements, which are subject to export controls, thus mitigating risks associated with market uncertainties [3][4] - The company has shifted its strategy to increase domestic sales, particularly in sectors like air conditioning compressors, to counterbalance the impact of export restrictions [4] Financial Performance - In 2024, Tianhe's overseas revenue reached 1.24 billion yuan, a year-on-year increase of 38.94%, accounting for 47.93% of total revenue [3] - The company reported a revenue of 940 million yuan in the first half of 2025, a decline of 25.8% year-on-year, primarily due to high export ratios and the impact of export control policies [4] - The third quarter of 2025 showed signs of recovery, with revenue of 670 million yuan, a slight increase of 0.04% year-on-year, and a significant rise in net profit [5]