天坛真系列

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创新模式打破内卷, 金隅天坛整装持续向上有何秘诀?
Bei Jing Shang Bao· 2025-06-16 13:17
2025年上半年,整装行业市场竞争加剧、风起云涌,有的企业在收缩、内卷甚至暴雷退场,有的企业却在扩张、创新、稳步向上,金隅天坛整装就是后者。 作为一家拥有国企背景的全国家居家装企业,诞生于2021年年底的金隅天坛整装犹如一匹黑马,增长速度飞快,运营两年,规模就突破10亿;2024年,金隅 集团的年报数据显示,天坛整装业务实现签约额20.24亿元,同比增加97%,成绩持续向上,愈发亮眼。 2025年上半年,在保持业绩增长的同时,金隅天坛整装于6月6日推出了全新产品"天坛真系列",以及其搭载的新模式——"一房一价不用算"的计价模式和一 横一纵一闭环的"整装全生态体系",打破价格内卷,为行业树立了"去伪存真"的整装服务新样板,展现出了强大的创新性和引领力。在行业的风云变幻中, 金隅天坛整装持续创新动力何在?持续向上有何终极秘诀?6月10日,在金隅天坛整装总部,我们与金隅天坛家具公司党委委员、副经理,天坛装饰公司董 事、经理石蕊,天坛装饰公司副经理刘建忠一起探寻答案。 老资历:69年品牌沉淀的国企实力 "整装业务是个新板块,但是我们的背后是金隅集团、新材产业化集团、天坛家具公司近70年品牌沉淀的国企实力,这是其他装企 ...
国企品质金隅天坛整装“天坛真装系列”震撼上市
Bei Jing Shang Bao· 2025-06-09 07:33
Core Viewpoint - In a complex and competitive home decoration market, Jinyu Tiantan Integrated Decoration leverages its state-owned enterprise background, brand advantages, scale effects, and innovative models to gain consumer trust and recognition, setting a new trend in the industry [1] Group 1: New Product Offerings - Jinyu Tiantan Integrated Decoration has launched the "Tiantan True Series - New Products, New Looks, New Prices" renovation package, which comprehensively covers various consumer tiers [1][3] - The "True Benefit Decoration" and "True Enjoyment Decoration" packages are newly introduced incremental product combinations that address the shortcomings of existing packages, providing personalized options for mid-to-low budget consumers [5] Group 2: Pricing Revolution - The company has introduced a "One House, One Price, No Calculation" pricing model to simplify the pricing process for consumers, ensuring transparent and fair pricing [7][9] - This pricing model provides precise quotes based on the area of the homeowner's property, eliminating vague estimates and ensuring clarity in costs [9] Group 3: Integrated Ecosystem - Jinyu Tiantan Integrated Decoration stands out in the competitive home decoration market due to its comprehensive "integrated ecosystem," which includes various business lines such as furniture, soft decoration, and customized solutions [10][12] - The vertical integration of the supply chain, from raw materials to end-user services, allows the company to maintain quality control and provide robust after-sales service [13][15]