Core Viewpoint - The demand for low-calorie, high-nutrition foods is increasing due to rising health awareness among consumers, leading to significant growth in the lotus root powder market, which is projected to reach a market size of 2.629 billion yuan in 2024, with a year-on-year growth of 30.22% [1][15]. Market Overview - Lotus root powder is rich in dietary fiber and various vitamins, offering health benefits such as cooling blood and nourishing the body, aligning with current consumer health trends [1][15]. - The market for lotus root powder is expected to expand further as the "Belt and Road" initiative promotes Chinese dietary culture globally, opening new overseas markets [1][15]. Market Policies - The Chinese government has implemented strict standards for food safety, including GB/T25733, which took effect on May 1, 2023, ensuring quality and safety in lotus root powder production [4][6]. Industry Chain - The lotus root powder industry consists of upstream (lotus root cultivation, procurement, processing equipment, packaging materials), midstream (processing and production), and downstream (sales channels including supermarkets, specialty stores, and e-commerce) segments [9][11]. Upstream Supply - Lotus root is the primary raw material for lotus root powder, with significant production in southern provinces such as Jiangsu, Zhejiang, and Hunan. The production volume is projected to reach 13.231 million tons in 2024, reflecting a year-on-year increase of 1.58% [11][15]. Downstream Demand - The consumer demographic for lotus root powder is predominantly aged 18-35, accounting for 36% of the market, with a strong preference for low-sugar and convenient packaging options. Female consumers represent over 50% of the market, often seeking beauty and health benefits [13][15]. Competitive Landscape - The lotus root powder industry is characterized by a fragmented competitive landscape with numerous participants. Key players include Weiyi Food and Beverage Co., Ltd., Hangzhou Tiantang Food Co., Ltd., and Liangpin Shop, among others [17][20]. - Hangzhou Tiantang Food Co., Ltd. is recognized as a leading producer, known for its "Tiantang" brand lotus root powder, which is well-received domestically and exported to Japan, Europe, and Southeast Asia [17][20]. Development Trends - The industry is expected to trend towards high-end, functional foods, with an emphasis on quality raw materials and advanced processing techniques. Future products may include low-sugar, low-fat, and high-fiber options, as well as flavors that incorporate local ingredients [23].