2013年起，浙江整治"会所中的歪风"，杭州对全市风景区、公园、名人故居、文化遗址等开办高档经营 场所开展专项整治，引导向"公益性、大众化、可进入、可消费"转型。 从关停整顿"上林苑"，到转型为茶室，再到将其改造为具有公共、公益属性的科普场地——植物资源 馆，还景于民，更符合植物园定位，也更贴近群众。 "今年，我们结合研、学、游，向公众提供更加丰富的综合性科普教育，并与杭州图书馆合作共建自然 分馆，真正做到还园于民。"张海珍说。 截至目前，植物资源馆参观总人数近15万人次，开展研学活动20余场、科普特色活动及体验活动40余 场，并被列入浙江省生物多样性体验地、杭州市科学家精神基地。 让湖亲人、园养人、景悦人，转型探索持续推进。 西湖曲院风荷景点旁的湖畔居茶楼曲院店，市民游客品茗赏景，甚是悠闲。 "它的造型真奇特！""为什么它长得像鹿角呀？"在浙江杭州植物园内的植物资源馆，首届蕨类植物科普 展勾起小朋友们的好奇心。 "这里曾经是一家名为'上林苑'的高档商务会所，一顿饭消费动辄上万元。"杭州植物园党委书记、园长 张海珍说。 "您先看看菜单，进来坐坐！"店长王翔忙上前招呼，递上菜单。 20元一杯的龙井茶可以免费续杯 ...

今年是"绿水青山就是金山银山"理念提出20周年，今年杭州将举办第五届世界生物圈保护区大 会……以这些重要节点为契机，杭州将继续深入推进生物多样性保护工作，为生物多样性保护提供更 多"杭州经验"，共同书写人与自然和谐共生的新时代答卷。 近日，浙江省生态环境厅公布了"2024年度设区市生物多样性友好指数"，杭州市荣登榜首。数据显 示，杭州生物多样性友好指数较上一年提升6分，排名上升两位，跃居全省第一。这份荣誉背后，是杭 州坚持"生态优先、绿色发展"的生动实践，更是全体市民推动"万物共生 和美永续"的共同答卷。 针对珍稀濒危野生动植物资源，杭州不断加强保护力度。建成华南梅花鹿抢救基地、天目铁木保育 中心等保护网络，建立植物园、建德林场种质资源库保存珍稀基因；通过迁地保护、人工繁育等手段， 让"植物活化石"天目铁木等濒危物种重现生机。目前，清凉峰华南梅花鹿由80余头增至370余头，成为 中国东部最大野生种群。 此外，杭州合理利用生物友好将生态资源转化为科普教育、生态旅游等绿色产业。西溪湿地观鸟 径、天目山自然课堂等成网红打卡点，实现生态保护与绿色经济双赢；去年，西湖龙井茶以82.35亿元 的品牌价值连续6年蝉联中国茶 ...

Core Viewpoint - The company reported strong revenue growth and profitability in 2024 and Q1 2025, driven by its core oat business and expansion into new retail channels [1][2][3]. Financial Performance - In 2024, the company achieved revenue of 1.9 billion yuan, a year-on-year increase of 20.2%, and a net profit attributable to shareholders of 130 million yuan, up 15.4% [1]. - For Q1 2025, revenue reached 660 million yuan, reflecting a year-on-year growth of 15.9%, with a net profit of 60 million yuan, increasing by 21.2% [1]. Product Performance - The company's main oat products, including pure oat flakes, compound oat flakes, and cold oat products, generated revenues of 710 million, 850 million, 150 million, 140 million, and 50 million yuan respectively, with growth rates of 9.6%, 28.8%, 24.1%, 23.9%, and 25.3% [2]. - The "Oat+" series and the classic milk oat series each surpassed 200 million yuan in sales, with the "Oat+" series growing over 20% and the milk oat series over 30% year-on-year [2]. Channel Development - The company emphasized the development of direct sales channels, achieving revenue of 830 million yuan from direct sales, a year-on-year increase of 31.0% [2]. - Online sales, particularly through traditional e-commerce and social e-commerce platforms like Douyin, saw significant growth, with Douyin's GMV reaching 470 million yuan, up 20.3% year-on-year [2]. Cost and Profitability - The gross margin for 2024 was 41.3%, a decrease of 3.2 percentage points year-on-year, primarily due to rising raw material costs and low capacity utilization of new production facilities [3]. - The net profit margin for 2024 was 7.0%, down 0.3 percentage points year-on-year, but improved to 8.3% in Q1 2025, reflecting a 0.3 percentage point increase [3]. Strategic Expansion - The company is expanding its product range beyond oats, developing new products such as instant porridge, lotus root powder, sesame paste, and probiotic protein powder, while also pursuing strategic partnerships and acquisitions [3][4]. - The company is actively embracing new retail channels, including snack wholesale, Douyin e-commerce, and membership stores, leading to rapid growth [4]. Market Outlook - The company forecasts net profits of 180 million, 230 million, and 280 million yuan for 2025-2027, with corresponding EPS of 0.81, 1.01, and 1.24 yuan [4]. - As a leading player in the oat industry, the company is expected to benefit from market expansion and increased concentration, with potential for profit improvement in the future [4].