Core Insights - The event showcased China Resources Sanjiu's commitment to public health and its brand vision of "Caring for Public Health and Creating a Better Life" through an innovative dual venue model [2][4] - The activities attracted a wide range of participants, including group leaders, industry guests, media representatives, and employees, creating a vibrant atmosphere [2] Group 1: Brand Presentation - China Resources Sanjiu highlighted its core brand values by showcasing four major brands: 999, Tianshili, Kunming Pharmaceutical Group, and China Resources Tang [2] - The event featured well-known products such as 999 Cold Medicine and Tianshili's cardiovascular formulations, covering essential household medications and health products [2] - Interactive experiences, such as the intestinal maze game and herbal tea tastings, allowed attendees to engage with health knowledge in a fun way [2][3] Group 2: Headquarters Market - The headquarters market emphasized immersive experiences and emotional connections with media guests and surrounding communities through six unique booths [3] - Each booth offered distinct experiences, such as traditional craftsmanship combined with health products, DIY herbal sachets, and interactive games focused on gastrointestinal health [3] - The event reinforced brand memory through the "San Jiu" IP, encouraging participants to engage with the brand for customized rewards [3][4] Group 3: Brand Communication and Future Plans - The dual venue market event was an innovative attempt to communicate the brand's health philosophy and strengthen internal cohesion and community connections [4] - China Resources Sanjiu aims to continue focusing on consumer needs by organizing diverse and relatable brand activities to promote health concepts [4] - The successful execution of the brand day event enriched the format of the group's activities and deepened the brand image of "Warm Guardian" [4]