Core Insights - The competition in the high-end liquor market has evolved from product categories and aroma types to a deeper contest of brand value and consumer perception, with a focus on breaking away from homogeneous marketing strategies [1] - The "Tiangong Twelve Banquet" immersive tasting event by Siute Liquor serves as a strategic response to this challenge, emphasizing the integration of cultural experience and sales [1][2] Brand Strategy - The event centers around "old liquor" as a strategic asset, transforming brand communication from a one-way narrative to a two-way value dialogue [2] - The design of the "Tiangong Twelve" event is based on a systematic exploration and value redefinition of "old liquor," utilizing a unique blend of 12-year base liquor and 30-year aged liquor [2][3] Product Quality - "Tiangong 12," a new mid-to-high-end product from Siute Liquor, showcases the brand's commitment to "old liquor quality," validated by industry experts during its launch event [3] - The product received high praise for its quality attributes, including a harmonious blend of various aromas and a smooth, rich taste [3] Marketing Innovation - The "Tiangong Twelve Banquet" shifts the focus from traditional storytelling to an immersive experience that combines time philosophy, brewing techniques, and craftsmanship [5][6] - This approach allows consumers to personally perceive the value of "old liquor," fostering deeper brand trust and moving beyond price competition [6] Business Model - The event successfully creates a "product-sales integration" model, facilitating efficient collaboration from brand exposure to commercial conversion [7] - It employs dual modes of "tasting +招商" and "tasting +会销," targeting both high-net-worth distributors and core end consumers, thereby shortening the trust-building cycle [8] Ecosystem Development - The "Tiangong Twelve Banquet" aims to establish a sustainable high-end value ecosystem through continuous cultural exchanges, turning high-net-worth users into brand advocates and co-creators [10] - This ecosystem is seen as a valuable asset that can generate ongoing word-of-mouth, resource integration, and demand stimulation [10] Channel Empowerment - Siute Liquor's initiative provides standardized high-end tasting solutions to distributors, enhancing their transition from traditional distributors to high-value service providers [11] - This strategy not only boosts channel loyalty but also creates a shared value community between the brand and distributors, ensuring sustainable distribution of high-end benefits [11] Industry Evolution - The model reflects a systematic response to the essence of high-end liquor consumption, which emphasizes experience, relationships, and recognition, shifting the industry towards user operation and value co-creation as the new growth logic [12] - The "Tiangong Twelve Banquet" represents a significant leap from product promotion to value co-existence, highlighting a core direction for future competition in the liquor industry [14]