Core Viewpoint - The public fund industry is experiencing a surge in new fund launches in October, with a significant focus on equity products, particularly actively managed funds with well-known managers [1][3][4]. Fund Launches - Nearly 100 new funds are set to be launched in October, with equity products dominating the offerings [1][4]. - On October 9, 18 new funds were launched, with 12 being equity funds and 6 being bond funds, primarily "fixed income+" products [3]. - On October 13, over 10 new funds were launched in a single day, totaling 29, with only 2 being bond funds [3]. Notable Fund Managers - Notable fund managers are leading many of the new equity products, such as Jin Zicai, who is set to manage the Caifeng Quality Selection Fund, and Lan Xiaokang from China Europe Fund, managing the China Europe Value Navigation Fund [1][4]. Fundraising Limits - Many new funds launched in October have set high fundraising limits, with the maximum reaching 8 billion [2][4]. Market Dynamics - There is a noticeable shift of funds from the bond market to equity markets, driven by investor demand for A-shares and other equity assets [5]. - Traditional industries, particularly undervalued and high-dividend sectors like banks and resources, are attracting investor attention [3]. Challenges for Small Fund Companies - Small and medium-sized fund companies face challenges in attracting investor interest due to lower brand recognition and trust compared to larger firms [5][6]. - Some small fund companies, like Su Xin Fund, have been actively launching new equity products despite the overall weak issuance momentum in the sector [5][6]. - The lack of new fund launches from certain small fund companies highlights the difficulties they face in gaining market traction [6].