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视频丨一次购票,终身畅游!景区为啥这么做?
Xin Hua Wang· 2026-02-03 23:53
Core Viewpoint - The introduction of "lifetime tickets" by various scenic spots reflects a shift in the tourism industry from a "ticket economy" to an "experience economy" [3][7]. Group 1: Introduction of Lifetime Tickets - Multiple scenic areas, including Ganzi, Anhui, and Xinjiang, have launched "lifetime tickets" allowing unlimited access to various attractions [1][3]. - Ganzi's lifetime ticket costs over 300 yuan and provides access to 14 scenic spots, which would normally cost 1,091 yuan if purchased separately, representing a significant discount [1]. Group 2: Changes in Revenue Model - The trend indicates that scenic spots are moving away from relying solely on ticket sales for revenue [3][5]. - The focus is shifting towards generating income from repeat visitors through additional services such as accommodation, dining, and outdoor experiences [5][7]. Group 3: Visitor Experience and Engagement - Lifetime tickets are likened to long-term membership cards, encouraging tourists to visit multiple times [5]. - To attract repeat visitors, scenic spots must enhance service quality, diversify offerings, and optimize visitor experiences [5][7]. - The success of one scenic area can positively impact nearby lesser-known attractions, promoting collaborative tourism development [5].