Core Insights - The report by Analysys indicates a significant increase in user participation during the 2025 "Double 11" shopping festival, driven by new consumption scenarios and technologies [1] - National express delivery volume exceeded 20.6 billion packages, setting a new record, with major e-commerce platforms experiencing a 10% growth in total transaction value [1] - Taobao Tmall maintained its leading market share, accounting for 50.1% of total online sales [1] Group 1 - The "Double 11" shopping festival has shown new characteristics this year, with an extended promotional period and simplified rules, integrating instant retail deeply into the event [3] - The integration of instant consumption scenarios, particularly food delivery, has effectively boosted consumer willingness to spend during the "Double 11" period [3] - On the first day of the Tmall "Double 11" promotion, daily active users (DAU) reached 600 million, setting a historical record [3] Group 2 - Data from the Ministry of Transport shows that weekly express delivery volumes during the "Double 11" period from October 13 to November 9 increased compared to the same period last year, peaking at nearly 70 million packages per day [5] - The peak delivery volume coincided with the initial days of Tmall's "Double 11" inventory period, highlighting the event's strong appeal to consumers [5] Group 3 - Policies aimed at expanding domestic demand have positively impacted consumer activity, with the core Consumer Price Index (CPI) showing a year-on-year increase, reaching a recent peak by October [7] - Enhanced consumer confidence suggests that the focus of the "Double 11" event is shifting from traffic competition to deeper exploration of user value [7]