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刘鹏成为新任操盘者后,山姆中国的变与不变
晚点LatePost· 2025-10-29 13:32
Core Viewpoint - Walmart China has appointed Liu Peng as the new president of Sam's Club, marking a significant strategic move to enhance its investment and business operations in China [2][3] Group 1: Leadership Transition - Liu Peng brings nearly 30 years of experience in retail and internet industries, having previously served as president of Tmall at Alibaba [2][4] - His appointment is seen as a positive change that aligns with Walmart's strategy to deepen its investment in China and upgrade its business operations [2][3] - Liu's extensive background in global supply chains and e-commerce is expected to contribute to Sam's Club's differentiation in product offerings [4][5] Group 2: Business Strategy and Goals - Sam's Club is currently in its fastest expansion phase in nearly 30 years, with a clear mandate to open more stores and enhance member insights [2][3][7] - The company aims to maintain operational consistency and meet high expectations from members and the public [3][10] - The strategic focus includes expanding in first-tier cities and new high-consumption cities, with plans to open the 60th store soon [7][9] Group 3: Membership and Sales Performance - Sam's Club has successfully established a paid membership model, targeting middle-class families with high-quality living standards [10][11] - The sales performance of Sam's Club is notable, with some stores exceeding $500 million in annual sales, and the e-commerce channel accounting for over 50% of total sales [9][10] - The company emphasizes low gross margins on product sales while relying on membership fees as a significant profit contributor [9][10]