Core Points - The "Red Envelope Rain" event at Sanya Joy City Mall led to severe crowding and injuries, prompting a shift to a lottery system for future events [1][2] - The event, intended to celebrate the mall's anniversary, was criticized for its chaotic and unsafe execution, reflecting poorly on the mall's marketing strategy [2][3] - There is a need for the mall to reflect on the safety implications of such events and whether proper approvals were obtained for large gatherings [3] Summary by Sections Event Description - On October 3, a "Red Envelope Rain" event at Sanya Joy City Mall resulted in injuries due to overcrowding, leading to a change in format to a lottery system [1] - Videos showed a dense crowd competing for the envelopes, with reports of individuals being pushed and falling [1] Marketing Strategy Critique - The marketing approach of using a chaotic "Red Envelope Rain" was deemed lowbrow and potentially dangerous, as it encouraged a scramble for prizes [2] - The event's design was criticized for not considering customer safety and for promoting a culture of "unearned rewards" [2] Recommendations for Improvement - The mall should reassess the rationale behind the event's design and prioritize safety in future activities [3] - There is a call for transparency regarding whether the event was properly approved and for a commitment to more respectful and orderly marketing practices [3]