Group 1 - Multiple bloggers criticized the marketing strategy of Roewe M7, stating that it was "hardly" leveraging comments on every post of Dongfeng Nissan N6, which they found distasteful [1][6][9] - Bloggers questioned the quality of Roewe products, suggesting that poor marketing efforts were evident and contrasting it with the successful strategies of Nissan N7 and N6, which involved thoughtful planning and innovative launch strategies [1][6][9] - Dongfeng Nissan's General Manager of New Energy Brand, Wang Qian, responded to the criticism by emphasizing that the market for ten-thousand-level plug-in hybrid sedans is broad enough and that true strength is demonstrated through product value and customer reputation [1][6][9] Group 2 - The negative perception of Roewe's marketing approach was echoed by various users, who suggested that the company should conduct an internal review of its marketing strategies and decision-making processes [9] - The incident occurred on the first day of the N6's launch, highlighting the competitive nature of the automotive market and the importance of maintaining a positive brand image [7][9] - The overall sentiment indicates that aggressive marketing tactics may backfire and damage brand reputation rather than enhance it [1][6][9]

Core Viewpoint - Xiaomi's automotive division is facing significant challenges regarding safety and public perception, particularly following a recent fatal accident involving the SU7 model, which raises questions about the company's operational strategy and marketing approach [1][3][5]. Group 1: Incident Overview - A fatal accident occurred on October 13, 2025, involving a Xiaomi SU7 Ultra, where the driver, under the influence of alcohol and speeding over 100 km/h, collided with a taxi and subsequently caught fire, resulting in the driver's death [3][5]. - The incident has sparked public concern over the safety features of Xiaomi vehicles, particularly questioning why the car doors failed to open during the emergency [5][10]. Group 2: Safety Concerns - The recurring safety issues with Xiaomi vehicles, including the recent accident and a previous incident in March that resulted in three fatalities, highlight a pattern of negative news surrounding the brand [16][17]. - Xiaomi's claims regarding safety technologies, such as the "downward battery explosion-proof technology," are under scrutiny, raising doubts about their effectiveness [5][19]. Group 3: Marketing and Strategy - Xiaomi's marketing strategy emphasizes performance and affordability, positioning the SU7 Ultra as a high-performance vehicle at a lower price point compared to luxury brands, which may inadvertently encourage reckless driving behaviors among consumers [8][10]. - The company's approach to innovation, described as "guarding the right while being extraordinary," may not be suitable for the automotive industry, where safety is paramount [19]. Group 4: Public Perception and Reputation - The series of controversies and safety incidents have led to a decline in public trust and brand reputation for Xiaomi and its founder, Lei Jun, suggesting a need for introspection and strategic change [1][15][19]. - The automotive sector's expectations differ significantly from those of the smartphone market, where rapid iteration is more acceptable; thus, Xiaomi must prioritize safety and reliability to maintain its market position [19].

Core Points - The "Red Envelope Rain" event at Sanya Joy City Mall led to severe crowding and injuries, prompting a shift to a lottery system for future events [1][2] - The event, intended to celebrate the mall's anniversary, was criticized for its chaotic and unsafe execution, reflecting poorly on the mall's marketing strategy [2][3] - There is a need for the mall to reflect on the safety implications of such events and whether proper approvals were obtained for large gatherings [3] Summary by Sections Event Description - On October 3, a "Red Envelope Rain" event at Sanya Joy City Mall resulted in injuries due to overcrowding, leading to a change in format to a lottery system [1] - Videos showed a dense crowd competing for the envelopes, with reports of individuals being pushed and falling [1] Marketing Strategy Critique - The marketing approach of using a chaotic "Red Envelope Rain" was deemed lowbrow and potentially dangerous, as it encouraged a scramble for prizes [2] - The event's design was criticized for not considering customer safety and for promoting a culture of "unearned rewards" [2] Recommendations for Improvement - The mall should reassess the rationale behind the event's design and prioritize safety in future activities [3] - There is a call for transparency regarding whether the event was properly approved and for a commitment to more respectful and orderly marketing practices [3]