Core Viewpoint - The article highlights the rampant issues within Multi-Channel Network (MCN) organizations, particularly their use of internet water armies to manipulate online content and public opinion for profit, leading to a degradation of the online information ecosystem [1][2][3]. Group 1: MCN Organizations and Content Manipulation - MCN organizations are increasingly engaging in practices such as creating low-quality, homogeneous content across various social media platforms to drive traffic and profit [2][6]. - A significant number of users on short video platforms are found to be posting similar content, often linked to MCN organizations' strategies to exploit traffic for commercial gain [4][7]. - The phenomenon of content homogenization is not isolated; it is part of a broader trend where MCNs utilize multiple accounts to generate and disseminate similar narratives, often for marketing purposes [13][14]. Group 2: Impact on Public Trust and Online Ecosystem - The proliferation of low-quality content and misinformation is eroding public trust in online platforms, as users encounter repetitive and misleading narratives [2][6]. - Experts are calling for increased transparency regarding MCN organizations and their affiliated accounts to mitigate the negative impact of these practices on the online discourse [3][15]. - The manipulation of social narratives, including sensationalized or fabricated stories, is contributing to a toxic online environment, which can lead to public panic and misinformation [10][11]. Group 3: Regulatory Responses and Recommendations - Regulatory bodies are urged to enhance the transparency of MCN organizations and their associated accounts, implementing stricter guidelines for content creation and dissemination [15][16]. - Recent actions have been taken against numerous MCN organizations for their involvement in orchestrating the spread of low-quality content, with significant penalties imposed [16]. - There is a growing consensus among experts that regulatory frameworks need to be strengthened to hold MCN organizations accountable for their role in content manipulation and misinformation [15][16].