央视总台马年春晚文创围巾
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太湖雪将承制央视总台马年春晚文创围巾
Zhong Zheng Wang· 2025-12-13 08:26
Group 1 - The Central Radio and Television Station has announced the launch of a cultural creative scarf for the 2026 Spring Festival Gala, in collaboration with "Wujiang Tour Gifts" and the silk brand Taihu Snow, with a pre-sale price of 258 yuan and an official release date of December 18 [1] - The scarf design is inspired by the gala's theme "Qiji Chicheng," incorporating traditional elements such as cloud patterns and thunder patterns, and features a unique "Qiji Chicheng pattern" that symbolizes progress and vitality [1] - Taihu Snow has been recognized for its craftsmanship and quality, which has led to a third collaboration with the CCTV, enhancing its brand reputation and influence in the silk industry [1] Group 2 - The red cultural creative scarf will be showcased at the Spring Festival Gala, worn by hosts and guests, highlighting Wujiang's cultural heritage and silk industry [2] - Taihu Snow aims to continue developing silk accessories that blend traditional aesthetics with modern design, targeting younger consumers with personalized and fashionable products [2]