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太湖雪将承制央视总台马年春晚文创围巾
Zhong Zheng Wang· 2025-12-13 08:26
据悉,这款红色文创围巾将亮相春晚现场,由主持人与嘉宾佩戴,通过央视镜头向全国观众展现吴江的 文化底蕴与丝绸产业风采。未来,太湖雪将持续深耕丝绸饰品领域,融合传统丝绸美学与现代设计语 言,推出更多兼具个性化、年轻化与时尚感的产品,强化文化内涵与时尚属性,深化与年轻消费者的情 感联结。 这款春晚文创围巾以晚会主题"骐骥驰骋"为创意核心,提炼"四马齐驱"意象,巧妙融入云纹、雷纹、回 纹等传统经典元素,勾勒出骏马齐进、拾级而上的视觉效果。其独创的"骐骥驰骋纹"可无限延展循环, 尽显万马奔腾的奋进气息,既彰显传统美学韵味,又传递时代精神。工艺上,围巾延续往年真丝拉绒工 艺,双面起绒的质感备受消费者认可,目前线下门店咨询量持续攀升,线上订单稳步增长。 "作为民营企业,能第三次与央视总台携手,我们倍感荣幸。"太湖雪相关负责人表示,继龙年合作后, 企业严控品质、精益求精,以精细工艺展现中国制造的匠心。总台再度选择太湖雪,不仅源于首次合作 积累的良好基础,更体现了对其品牌实力与工艺水平的充分肯定,此次合作也将进一步提升太湖雪作为 新国货丝绸领军品牌的知名度与行业影响力。 中证报中证网讯(记者王珞)随着中央广播电视总台《2026 ...
博鳌一线观察丨新国货,“上链接”!
Xin Hua She· 2025-12-04 14:27
新华网海南博鳌12月4日电 题:新国货,"上链接"! 新华网记者 李洁琼 钟奕 "3、2、1,上链接!"2025企业家博鳌论坛展厅现场,3D打印鞋前围满体验者,新茶饮试喝区排起长 队,直播间的弹幕与订单同步飙升……火爆场景背后,是新国货正在进行一场关乎产业、文化与消费的 全面"逆袭"。 12月3日, 在2025企业家博鳌论坛国民共"拾"光市集,参展企业正在进行网络直播。新华网记者 钟奕摄 新国货的"科技感" "十年前,国外设计师把设计稿给我们,对'中国制造'还尚有疑虑。"深圳国瓷永丰源副总裁郭京洲的感 慨,道出了老国货曾经的处境。但现在,这家公司已成为国际设计团队争相合作的对象,背后是每年近 10%营收投入研发的狠劲,以及40项发明专利、501项外观设计专利的"硬支撑"。 科技对国货的赋能,已渗透到国货的"毛细血管"。 12月3日, 在2025企业家博鳌论坛国民共"拾"光市集,参会嘉宾正在新国货商店体验饮品。新华网记者 钟奕摄 瘦吧科技则将AI大模型融入健康管理。"我们结合AI推出体重管理大模型。经过持续的迭代,最新的AI 助手已经可以通过语音交互为用户提供'千人千面'的减脂方案。"瘦吧科技创始人郭致诚介绍。 ...
哈尔斯:持续强化创新 品牌战略红利有望逐步显现
Zheng Quan Ri Bao· 2025-11-03 04:40
Core Insights - The company reported total assets of 3.792 billion yuan as of the end of Q3, reflecting a year-on-year growth of 12.31% [1] - The company achieved an operating income of 2.437 billion yuan in the first three quarters of 2025, representing a year-on-year increase of 2.94% [4] - The company is transitioning from a "cup and kettle manufacturer" to a "lifestyle brand operator" to enhance long-term brand value and drive high-quality global market development [3] Financial Performance - Total assets reached 3.792 billion yuan, up 12.31% from the previous year [1] - Net profit attributable to shareholders was 100 million yuan [4] - Fixed assets increased by 41.31% since the beginning of the year, primarily due to the commissioning of overseas base construction projects [1] Strategic Initiatives - The company is enhancing its overseas production capacity, particularly in Thailand, to secure supply chain safety and facilitate brand internationalization [1] - Emphasis on smart manufacturing and digital factory transformation as key drivers for international business expansion [1] - The company is focusing on independent research and innovation, significantly increasing resource investment in new product development [2] Market Positioning - The company is capitalizing on the rising trend of domestic products, with the cup and kettle industry currently characterized by low concentration and high consumption frequency [2] - The company is actively developing a product matrix that resonates with younger consumers through stylish designs and smart features [2] - Marketing strategies include leveraging short video platforms and live e-commerce to enhance brand reach and consumer engagement [2]
2025新国货CoolTop100品牌榜:新国货的硬核内功与软叙事:千骑卷平冈
EqualOcean· 2025-10-20 06:33
Investment Rating - The report does not explicitly provide an investment rating for the industry Core Insights - The domestic consumption potential is accelerating, with a shift from price-performance ratio to quality-price ratio, and a clear trend towards scenario-based consumption [5][20] - The "Two New, Two Heavy" and domestic substitution policies are injecting strong momentum into the development of new domestic products, facilitating their transition from product output to value output [5][21] - The report aims to analyze the new journey, trends, and movements of new domestic products, identifying excellent brands and product cases to help them find direction in a competitive market [5][6] Summary by Sections New Journey of Domestic Products - The new domestic products are experiencing a new opportunity for development under the continuous empowerment of the "Two New, Two Heavy" and domestic substitution policies [8][21] - The domestic consumption market is undergoing structural changes, with a focus on quality and scenario exploration [20][25] - The report discusses the risks and opportunities faced by domestic products in overseas markets [20][49] New Movements of Domestic Products - Brand building is crucial, with a significant increase in global recognition of domestic brands, driven by a shift from product output to value output [60][71] - Technological innovation and supply chain intelligence are essential supports for domestic brands [58][77] - The integration of national cultural elements into products is becoming a key factor for breaking into overseas markets [58][86] New Trends of Domestic Products - The report highlights the upward transfer of industrial value driven by technology and the emergence of value-based consumption as a new premium point [5][58] - The internal market is seeing innovations in consumption scenarios, while the external market is focusing on regional layouts [5][58] - The report emphasizes the importance of balancing domestic deep cultivation and overseas expansion for new domestic brands [50][54] CoolTop Series Rankings - The report includes a ranking system for new domestic products, identifying the top 100 brands and top 10 products [6][4] - The evaluation criteria for the rankings are based on various indicators that reflect brand performance and market impact [6][4] Brand Stories of New Domestic Products - The report provides case studies of outstanding new domestic brands, showcasing their successful strategies and market positioning [6][4]
2025新国货COOLTOP100品牌榜:新国货的硬核内功与软叙事:千骑卷平冈
EqualOcean· 2025-10-10 05:25
Group 1: Market Trends - The domestic consumption potential is accelerating, with a shift from price-performance ratio to quality-price ratio, indicating a more discerning consumer base[5] - In the first half of 2025, China's retail sales of consumer goods showed a year-on-year growth of 12.3% in staple food categories, reflecting stable basic living consumption[26] - The cross-border e-commerce import and export scale reached 1.32 trillion yuan in the first half of 2025, with exports at 1.03 trillion yuan (up 4.7%) and imports at 291.1 billion yuan (up 9.3%)[43] Group 2: Policy Impact - The "Two New, Two Heavy" policies are enhancing the competitiveness of domestic products, leading to an increase in market share for new domestic goods[24] - The government is promoting consumption through various measures, including improving consumer confidence and expanding high-quality service offerings[20] - The domestic market is experiencing structural changes, with a focus on high-quality consumption driven by policies aimed at boosting consumer spending[18] Group 3: Brand Development - The global recognition of domestic brands has increased significantly, with a 20 percentage point rise in trust over five years, driven by high-quality products and corporate social responsibility[60] - In 2025, 76 Chinese brands were included in the World Brand 500 list, ranking second globally, indicating a significant leap in brand quality and market presence[72] - The integration of traditional cultural symbols into product design has become a key strategy for enhancing brand value and consumer connection[67] Group 4: Consumer Behavior - Consumers are increasingly prioritizing quality and emotional value over low prices, with a 13.1% net increase in the tendency to consume low-priced products[31] - Young consumers are driving the growth of domestic brands, with 44.2% preferring to purchase domestic products through e-commerce platforms[98] - The demand for products with investment and aesthetic value is rising, as evidenced by an 11.3% increase in retail sales of gold and jewelry[30]
别只盯着夕阳产业:抓住Z世代消费观下的“隐形”万亿蓝海!
Sou Hu Cai Jing· 2025-10-04 04:44
Core Insights - The article emphasizes the transformative impact of Generation Z on global consumer behavior, shifting from ownership to experiences and identity recognition [1][3] - Understanding and strategically investing in the consumption logic of Generation Z is seen as a key opportunity for the next decade [3] Group 1: Shift in Consumption Patterns - Generation Z shows a marked preference for experiences over material possessions, driving a transition from a "goods economy" to a "service economy" [4] - This generation is less loyal to traditional brands and more inclined towards niche, personalized brands that reflect their values [5] - The rise of small cultural trends and the acceptance of virtual assets, such as digital collectibles and metaverse properties, highlight a new consumption model [5] Group 2: Investment Opportunities - There is a growing market for "self-care" and "health" products, with Generation Z willing to pay for quality sleep, mental health services, and personalized fitness solutions [6] - The "lazy economy" is emerging, characterized by a high value placed on time efficiency, leading to increased demand for delivery services, on-demand services, and subscription models [6] - Investors are encouraged to focus on platforms that offer instant fulfillment and automation in service delivery [6] Group 3: Rise of Domestic Brands - Generation Z's recognition of local culture is driving the rise of "Guochao" (national trend) and "new domestic products," which are becoming significant market forces [8] - There is an opportunity for investors to engage with domestic brands in beauty, fashion, and trendy electronics that possess original design capabilities and efficient digital operations [9] - The confidence in local brands is attributed to their ability to match or exceed international brands in design, culture, and quality, with consumers willing to pay for "Chinese design" and "Chinese stories" [10] Group 4: Supply Chain Advantages - Domestic brands benefit from strong flexible supply chains, allowing for rapid product updates and responsiveness to the evolving demands of Generation Z [10]
7月销售额环比提升34.2% 萧山机场退税国货成出境旅客新宠
Mei Ri Shang Bao· 2025-08-24 22:14
Group 1 - The core viewpoint of the article highlights the transformation of the Hangzhou Xiaoshan International Airport duty-free shop into a platform for showcasing domestic products, particularly tax-refunded items, which have gained popularity among travelers [2][3]. - The duty-free shop currently features 10 retail outlets covering over 1,800 square meters, with more than 2,500 products available, including categories like tobacco, cosmetics, and luggage [2]. - The introduction of tax-refunded domestic products allows travelers to purchase items at prices 10% to 20% lower than regular domestic prices, significantly boosting sales, with a 34.2% month-on-month increase in July [3]. Group 2 - The customs authority has actively supported the expansion of domestic product offerings by providing policy guidance and efficient supervision, which has instilled confidence in the business [3]. - Future plans include diversifying product categories to include high-value items like silk products and smart electronics, aiming to position the duty-free shop as a global showcase for Chinese goods [3][4]. - The customs department is committed to enhancing regulatory processes and improving clearance efficiency to facilitate travelers' access to policy benefits while expanding the international influence of domestic products [4].
太湖雪(838262):Q2业绩高速增长,全球品牌力持续增强
ZHONGTAI SECURITIES· 2025-08-15 11:30
Investment Rating - The report maintains an "Accumulate" rating for the company [5][11] Core Views - The company has shown significant growth in Q2 2025, with revenue reaching 281 million yuan, a year-on-year increase of 17.75%, and a net profit attributable to shareholders of 18.98 million yuan, up 69.77% year-on-year [6] - The company is positioned as the first silk stock in the North Exchange, with expectations of further market share growth in the domestic market and potential performance contributions from overseas markets [11] Financial Performance Summary - **Revenue and Profit Forecasts**: - 2023A: Revenue of 531 million yuan, net profit of 34 million yuan - 2024A: Revenue of 516 million yuan, net profit of 28 million yuan - 2025E: Revenue of 604 million yuan, net profit of 45 million yuan - 2026E: Revenue of 702 million yuan, net profit of 54 million yuan - 2027E: Revenue of 830 million yuan, net profit of 64 million yuan [5][11] - **Growth Rates**: - Revenue growth rates: 2023A: 56%, 2024A: -3%, 2025E: 17%, 2026E: 16%, 2027E: 18% [5] - Net profit growth rates: 2023A: 9%, 2024A: -18%, 2025E: 61%, 2026E: 19%, 2027E: 18% [5] Business Segment Performance - **Silk Comforters**: - H1 2025 revenue of 157 million yuan, up 22.73%, accounting for 56% of total revenue [9] - Gross margin of 38.26%, up 4.39 percentage points [9] - **Bedding Sets**: - H1 2025 revenue of 70.46 million yuan, up 2.73%, accounting for 25% of total revenue [9] - Gross margin of 43.92%, up 1.73 percentage points [9] - **Silk Accessories**: - H1 2025 revenue of 39.05 million yuan, up 26.29%, accounting for 14% of total revenue [9] - Gross margin of 59.38%, down 3.12 percentage points [9] Market and Channel Analysis - **Domestic Market**: - H1 2025 revenue of 242 million yuan, up 20.96%, with a gross margin of 43.31% [9] - **Online Channels**: - H1 2025 revenue of 149 million yuan, up 29.18%, with a gross margin of 44.17% [10] - **Offline Channels**: - H1 2025 revenue of 130 million yuan, up 6.6%, with a gross margin of 41.99% [10] Operational Efficiency - The company has improved its cash flow from operating activities, turning from -4.39 million yuan in the previous year to 42.06 million yuan in H1 2025, indicating a significant enhancement in operational quality [6] - Inventory turnover days decreased by 37 days compared to the previous year, reflecting improved operational efficiency [10]
深交所发布新基建、碳中和等四条指数
Xin Hua Wang· 2025-08-12 06:28
Core Viewpoint - The Shenzhen Stock Exchange has launched four new indices focusing on new infrastructure, carbon neutrality, and domestic brands, enhancing the green index system and expanding investment options for investors [1][2][3] Group 1: New Indices Overview - The newly launched indices include the Shenzhen New Infrastructure 50 Index, National Carbon Neutral Green Bond Index, National Carbon Neutral 50 Index, and National Hong Kong Stock Connect New Domestic Goods 50 Index [1][2][3] - These indices aim to guide resource allocation and support national strategies while providing diverse investment opportunities for capital markets [1] Group 2: Performance Metrics - The Shenzhen New Infrastructure 50 Index has an annualized return of 14.1% from its base date of December 31, 2012, to March 31, 2022 [1] - The National Carbon Neutral Green Bond Index has an annualized return of 3.8% since its base date of December 31, 2020, while the National Carbon Neutral 50 Index has an annualized return of 11.4% since December 31, 2014 [2] - The National Hong Kong Stock Connect New Domestic Goods 50 Index has an annualized return of 7.5% from its base date of December 31, 2014, to March 31, 2022 [3] Group 3: Market Implications - The introduction of these indices is expected to lower information screening costs for investors and promote investment diversification, particularly in the context of China's green transition [2][3] - The indices are anticipated to enhance the refinancing capabilities of companies with new domestic goods attributes, improve brand value, and increase liquidity in related stocks [3]
太湖雪:线上线下双轮驱动 上半年扣非净利润同比增长106.96%
Zhong Zheng Wang· 2025-08-01 07:30
Core Insights - The company, Taihu Xue, reported a significant increase in revenue and net profit for the first half of 2025, with total revenue reaching 281 million yuan, a year-on-year growth of 17.75%, and net profit of 18.98 million yuan, up 69.77% compared to the previous year [1][2]. Financial Performance - Taihu Xue's online sales surged to 148.8 million yuan, reflecting a 29.19% increase year-on-year, while offline sales grew by 6.6% to 130.4 million yuan [2]. - The company's operational efficiency improved, as indicated by the net profit growth outpacing revenue growth, showcasing effective cost control [2]. Business Strategy - The company aims for high-quality development through its annual operational guidelines, focusing on "brand reshaping and upgrading" and "channel innovation and transformation" [2]. - Taihu Xue is enhancing its online presence by optimizing content creation on platforms like Xiaohongshu and short videos, and implementing a "brand self-broadcasting" strategy on key e-commerce platforms [2][3]. Product Development - The company continues to deepen its brand strategy centered around silk quilts, utilizing design innovations to enhance product uniqueness and market appeal [4]. - Taihu Xue is expanding its product applications across various scenarios, including home, office, and travel, to meet diverse consumer needs [4]. Cultural Collaboration - The company collaborates with cultural institutions and landmarks to create personalized silk products, aiming to promote Suzhou silk culture [5]. - Future plans include strengthening research and design capabilities while accelerating international market expansion to establish a global silk luxury brand [5].