Core Viewpoint - The article discusses the increasing reliance on AI and big data technologies for college entrance examination (Gaokao) application guidance, highlighting both the benefits and limitations of AI-generated recommendations for students and parents [1][3][5]. Group 1: AI in College Application Guidance - Since June 25, 31 provinces have entered the college application period, following the Gaokao results, leading to a surge in demand for AI-based application guidance platforms [1]. - AI platforms consolidate public information on colleges and majors, allowing students to input their scores and preferences to generate personalized "application reports" [1][2]. - As of June 25, Alibaba's Quark AI model generated over 3 million application reports, indicating a peak in user demand coinciding with the release of exam scores [1][2]. Group 2: User Experience and Perception - Users report that AI can quickly analyze their scores and preferences to suggest suitable college options, making the process more convenient than manual research [2][4]. - Despite the convenience, many students still view AI recommendations as one of several references rather than a definitive guide [3][6]. - Some students opt for paid services to access more sophisticated AI algorithms, believing they may yield better recommendations [3][4]. Group 3: Limitations and Concerns - There are concerns about the accuracy of AI-generated reports, as they may not fully account for individual circumstances and preferences [5][7]. - Experts warn that many paid AI services vary in quality, and students should critically evaluate the information provided [6][9]. - AI's role is primarily in data collection and organization, but it lacks the ability to analyze and interpret data in a way that guarantees accurate recommendations [7][10]. Group 4: Regulatory and Advisory Measures - To enhance the scientific and precise nature of college application processes, regulatory bodies in Beijing are guiding AI service providers to comply with relevant regulations [8]. - Multiple platforms indicate that their reports are for reference only, urging students and parents to conduct thorough research before making final decisions [8][10]. - Experts emphasize the importance of personal judgment and direct communication with colleges to ensure informed decision-making [9][10].