Core Insights - The core viewpoint of the articles is that Qifu Technology has made significant advancements in consumer rights protection in 2023, achieving a user satisfaction rate of 99.2% through various initiatives and technological enhancements [1][9]. Group 1: Consumer Rights Protection Initiatives - In 2023, Qifu Technology upgraded its consumer rights protection efforts, enhancing the system and measures to safeguard consumer rights across various domains including system, technology, product, and service [1]. - The company launched a "Consumer Rights Protection" section on its official app, providing legal regulations, knowledge dissemination, and case studies to educate users [6][9]. Group 2: Financial Safety Education - Qifu Technology focused on promoting financial safety education, impacting over 40 million people through both online and offline activities, including community outreach and school programs [2][6]. - The company utilized social media and its app to disseminate anti-fraud knowledge, reaching over 7 million individuals with rational consumption advocacy [6][9]. Group 3: Technological Enhancements - Qifu Technology employed AI technology for fraud prevention, issuing 690 million fraud alerts and preventing user losses amounting to 550 million yuan [9]. - The company implemented a comprehensive security defense mechanism, enhancing data protection and personal information security across all business processes [13]. Group 4: Social Responsibility - Qifu Technology established a "Over-Indebtedness Relief Mechanism" to assist individuals in financial distress due to non-subjective reasons, demonstrating its commitment to corporate social responsibility [11]. - The company provided targeted support for users affected by natural disasters, such as offering preferential interest rates for users in Gansu earthquake areas [11]. Group 5: Customer Service Improvements - Qifu Technology improved its customer service efficiency, achieving a 95.1% online connection rate and an 87.8% first-contact resolution rate [9]. - The company conducted 6,692 consumer protection audits throughout the year, ensuring a high level of complaint resolution [13].