Core Viewpoint - Chery Automobile faced a significant incident during an extreme testing event at Tianmen Mountain, which raised safety and environmental concerns among the public [1][2]. Group 1: Incident Details - On November 12, an extreme testing event for a Chery vehicle resulted in the vehicle losing control and crashing into a guardrail due to a safety device failure [1][2]. - The incident occurred on the "Heavenly Ladder," a steep staircase with 999 steps, leading to Tianmen Cave, with a vertical drop of 150 meters [1]. - Fortunately, there were no injuries reported, but the guardrail sustained damage [2]. Group 2: Company Response - Chery issued an apology, acknowledging the oversight in risk assessment and detail management during the planning and execution of the test [2]. - The company expressed regret for occupying public resources and committed to repairing the damage caused [2]. Group 3: Marketing and Safety Measures - The event was described as a cross-industry marketing activity aimed at showcasing the vehicle's performance through extreme challenges [2][3]. - The Tianmen Mountain scenic area management stated that adequate measures were taken to ensure visitor safety, with tourists kept at a safe distance from the testing area [3]. Group 4: Environmental Considerations - The scenic area management confirmed that the activity was reported to the relevant forestry authorities and would not impact the natural ecological environment [4]. - The activity was conducted on man-made structures, and the management emphasized that it was not a reckless decision [3][4]. Group 5: Financial Impact - The damage to the guardrail was estimated to be minor, around several tens of thousands of yuan, with repairs expected to restore the area within 8-10 days [6]. Group 6: Visitor Experience - The incident resulted in some visitors missing the opportunity to climb the "Heavenly Ladder," but the management offered free access to an alternative service to compensate for the inconvenience [7]. Group 7: Public Perception - The management acknowledged public concerns and criticisms regarding the event, emphasizing their commitment to safety and environmental protection [8].