10月26日，空刻与人气国漫《天官赐福》动画达成联动，联名款冲泡意面同步上线。以"天官赐福，一面倾心"为主题，双方深度绑定IP情感内核与品牌基 因，将动画经典场景融入产品及周边设计，并通过多元传播矩阵实现精准破圈。这场跨界联动不仅为粉丝与消费者带来味觉与视觉的双重惊喜，更推动空刻 品牌声量迅速攀升，成功开创了冲泡意面品类与国漫动画IP深度融合的鲜活范例，为行业跨界合作注入全新灵感。 情感共鸣：从"产品绑定"到"情感符号" 在产品层面，空刻致力于将联名产品本身打造为连接IP与粉丝的沉浸式媒介。围绕"四季相伴"这一核心主题，四款冲泡意面在味觉与视觉上与IP实现了深度 融合，传递出与粉丝和IP共度春夏秋冬的美好愿景。春日番茄肉酱意面酸甜开胃，夏日柠香金枪鱼拌面清新爽口，秋日菌菇鸡肉意面浓郁醇厚，冬日辣火鸡 意面热辣暖心。每款包装均精选动画经典场景，让消费者在开箱瞬间便能沉浸于"天官"的世界之中。 此次联名中空刻将二次元情感符号融入产品体验，跳出"产品+IP"的简单绑定，让联名款产品成为粉丝表达热爱的纽带；《天官赐福》动画则以超高人气与 深厚粉丝基础，为品牌注入精准流量。空刻成功地将冲泡意面从一款便捷食品，升级为与动 ...

Core Viewpoint - Chery Automobile faced a significant incident during an extreme testing event at Tianmen Mountain, which raised safety and environmental concerns among the public [1][2]. Group 1: Incident Details - On November 12, an extreme testing event for a Chery vehicle resulted in the vehicle losing control and crashing into a guardrail due to a safety device failure [1][2]. - The incident occurred on the "Heavenly Ladder," a steep staircase with 999 steps, leading to Tianmen Cave, with a vertical drop of 150 meters [1]. - Fortunately, there were no injuries reported, but the guardrail sustained damage [2]. Group 2: Company Response - Chery issued an apology, acknowledging the oversight in risk assessment and detail management during the planning and execution of the test [2]. - The company expressed regret for occupying public resources and committed to repairing the damage caused [2]. Group 3: Marketing and Safety Measures - The event was described as a cross-industry marketing activity aimed at showcasing the vehicle's performance through extreme challenges [2][3]. - The Tianmen Mountain scenic area management stated that adequate measures were taken to ensure visitor safety, with tourists kept at a safe distance from the testing area [3]. Group 4: Environmental Considerations - The scenic area management confirmed that the activity was reported to the relevant forestry authorities and would not impact the natural ecological environment [4]. - The activity was conducted on man-made structures, and the management emphasized that it was not a reckless decision [3][4]. Group 5: Financial Impact - The damage to the guardrail was estimated to be minor, around several tens of thousands of yuan, with repairs expected to restore the area within 8-10 days [6]. Group 6: Visitor Experience - The incident resulted in some visitors missing the opportunity to climb the "Heavenly Ladder," but the management offered free access to an alternative service to compensate for the inconvenience [7]. Group 7: Public Perception - The management acknowledged public concerns and criticisms regarding the event, emphasizing their commitment to safety and environmental protection [8].

Group 1: Mergers and Acquisitions - Sequoia Capital and Source Peak are competing to acquire Burger King China, as the foreign restaurant industry in China experiences a wave of mergers and acquisitions [2][3] - RBI Group, the parent company of Burger King, has struggled with the brand's growth in China, leading to a decision to seek new buyers to accelerate growth [3] Group 2: Corporate Leadership Changes - Walmart China appointed Liu Peng as the new president of Sam's Club, following a visit from CEO Dong Mingzhu, indicating a strategic shift in leadership amid procurement controversies [4][5] - Liu Peng brings nearly a decade of experience from Alibaba, which may enhance Walmart's brand management and operational efficiency [4] Group 3: Financial Performance - Adidas reported a record Q3 sales of €6.63 billion, a 12% year-on-year increase, driven by effective inventory management and a new product strategy [6][7] - Procter & Gamble established a new "Brand Growth Department" in China to enhance operational efficiency and adapt to market changes, reflecting a shift towards a more business-oriented talent strategy [8][9] Group 4: Market Trends - Sam's Club is expanding rapidly in China, with plans to open five new stores by the end of the year, while facing increasing competition in the membership store sector [5] - Farmer Spring's revenue for the first half of 2025 reached ¥25.622 billion, a 15.56% increase, with a significant rise in high-end water sales [10][11] Group 5: Brand Collaborations - Luckin Coffee collaborated with the Ewenki ethnic group for a marketing campaign, emphasizing the blend of traditional and modern elements [13] - McDonald's partnered with Mercedes-Benz for a cross-promotional campaign, enhancing brand image and reaching a broader audience [14] Group 6: Investment Activities - Bain Capital is in informal talks to acquire Domino's Pizza Enterprises, with a potential deal size of approximately AUD 4 billion [20] - Hillhouse Capital is leading the bidding for Starbucks China, with the transaction estimated at around USD 4 billion [21]

Core Viewpoint - The collaboration between Zhou Dasheng and Wuyou Media represents a strategic move to enhance brand value and redefine the modern value of gold jewelry through innovative marketing and cross-industry integration [1][2][3] Group 1: Event Overview - The "Tian Sheng Gan Yao" Wuyou Night 2025, sponsored exclusively by Zhou Dasheng, took place in Sanya, Hainan, featuring a blend of jewelry aesthetics, fashion art, and entertainment [1] - The event included a grand gala, red carpet show, and fan carnival, showcasing over 200 representative jewelry pieces from Zhou Dasheng's diverse brand matrix [2] - The event was broadcasted across multiple platforms, including Mango TV, Douyin, WeChat Video, and Kuaishou, maximizing its reach and impact [1] Group 2: Strategic Collaboration - Zhou Dasheng has established a strategic partnership with Wuyou Media, focusing on content creation and the interpretation of traditional Chinese culture, which significantly enhances the brand's value [2] - The collaboration aims to create a new paradigm for brand live streaming and incubate jewelry influencers, effectively expanding the reach to younger consumer demographics [2] - The partnership has led to the establishment of a joint venture named "Dasheng Wuyou," marking the first tangible outcome of their collaboration [1][2] Group 3: Market Impact - Zhou Dasheng's collaboration with Wuyou Media is expected to drive the integration of online and offline business models in the gold jewelry industry, enhancing brand visibility and market influence [3] - The performance of the Zhou Dasheng x National Treasure stores has reportedly exceeded that of the main brand, with some pilot stores experiencing rapid sales growth, projecting monthly sales to surpass 10 million [2]

以下文章来源于深氪新消费 ，作者朱末 深氪新消费 . 深氪新消费成立于2016年，聚焦新经济，关注新消费、新零售等领域的商业进化。 这是深氪新消费第 1958 期 分享： 库迪这是又双叒叕在上大分了啊。 作者|朱末 来源|深氪新消费 [ID：xinshangye2016 ] 封面图|@CottiCoffee库迪咖啡 库迪，咖啡届自带流量体质的话题选手，不出手则已，一出手必是王炸。 光是 9 月份，库迪咖啡就连搞了五波大的：先是从一众知名品牌中脱颖而出，成为环广西世巡赛的独家冠名商；紧接着又与 2 0 2 5WTT 中国 大满贯携手，为激烈的兵乓球赛场带来了咖啡的激情；而在 9 月下旬，库迪咖啡又相继与 2 0 2 5 武汉网球公开赛、英雄联盟全球总决赛、 2 0 2 5 金鸡百花电影节达成合作，成为横跨多领域的斜杠咖啡品牌。 就在 今天， 1 0 月 1 4 日， 2 0 2 5 环广西世巡赛 正式 开赛， 而 号称 2 0 2 5 英雄联盟全球总决赛 揭幕之战 的 入围赛也 正式 开打 。 一边， 来自世界各地的 意气风发 的 自行车 骑手们 在 首站 防城港 各显身手 ； 另一边， 两支 LPL 代表队伍 ...

Core Insights - The departure of Guan Haitao, the CBO of Zeekr Technology Group, marks the end of a significant chapter in the company's rapid growth and branding success [1][7] - Guan Haitao's career is characterized by a successful transition from various industries, including 3C digital, internet, and fast-moving consumer goods, to the automotive sector [2] - Under his leadership, Zeekr achieved remarkable sales growth and brand recognition in the electric vehicle market, particularly in the luxury segment [4][5] Company Performance - In 2023, Zeekr delivered 118,000 vehicles, representing a year-on-year increase of 65% [5] - The company is projected to surpass 220,000 vehicles in 2024, with an impressive year-on-year growth of 87% [5] - Zeekr's average vehicle price is nearly 300,000 yuan, with the highest price reaching 900,000 yuan [5] Marketing Strategy - Guan Haitao implemented a unique marketing philosophy of "staying true while innovating," focusing on product marketing as a priority [5] - He successfully launched key models such as Zeekr 001, 007, and 009, establishing benchmarks in various market segments [5] - The brand leveraged celebrity endorsements to enhance its market presence, particularly in the ultra-luxury MPV segment [5] Industry Impact - Guan Haitao's tenure at Zeekr is seen as a case study in effective cross-industry transformation, contributing to the company's rapid ascent in the electric vehicle market [4][7] - His departure raises questions about talent retention and the ongoing value of cross-industry expertise in the competitive new energy vehicle sector [7]

Core Insights - The tourism industry in Jiangnan water towns, including Wuzhen, is experiencing a decline in visitor engagement due to economic fluctuations, increased competition, and commercialization [2][12][16] Group 1: Changes in Tourism Experience - Visitors report a decrease in the unique charm and tranquility of Jiangnan water towns, with many businesses noting a drop in sales [2][12] - The homogenization of architectural culture and local customs across various water towns has led to a lack of novelty for tourists [2][12] - The commercialization of these towns has made it difficult for visitors to experience the original serene atmosphere [2][12][16] Group 2: Wuzhen's Development and Marketing Strategies - Wuzhen has a rich historical background, with a 7000-year civilization and a 1300-year history of establishment, making it a significant cultural site [4][5] - The "Wuzhen Model" of tourism development and preservation has been recognized by international experts as a successful case in ancient town protection [6] - Innovative marketing strategies, including partnerships with media productions like the TV series "Like Water in the Year," have significantly boosted Wuzhen's visibility and tourist influx [11][12] Group 3: Balancing Commercialization and Authentic Experience - The increasing commercialization of Wuzhen is causing concern among visitors who seek a peaceful retreat rather than a bustling marketplace [15][16] - There is a pressing need for Wuzhen to find a balance between commercial interests and the preservation of its tranquil, traditional atmosphere to maintain its appeal [16]

Core Viewpoint - The article discusses the recent controversy surrounding the outdoor brand Arc'teryx and its marketing strategy, highlighting a disconnect between its outdoor heritage and its current high-end positioning, which has led to significant backlash after a poorly received promotional event in the Himalayas [5][11][15]. Group 1: Incident Overview - On September 19, Arc'teryx held a fireworks event in the Himalayas, which was met with widespread criticism and led to an official apology from the company and artist Cai Guoqiang [5][9][15]. - The event was perceived as a significant misstep, as it contradicted the brand's outdoor ethos and respect for nature [12][13][25]. Group 2: Financial Context - Arc'teryx's parent company, Amer Sports, reported total revenue of $1.2363 billion for Q2 2025, with the technical apparel segment, including Arc'teryx, generating $508.9 million, reflecting a 23% year-over-year growth, but a decline from previous quarters [15][21]. - The brand's growth has been slowing, prompting a reliance on past successful marketing strategies to boost performance [15][16]. Group 3: Marketing Strategy - The fireworks event was seen as an attempt to replicate a successful marketing campaign by Mammut, another outdoor brand, which had a much more environmentally conscious approach [18][19]. - Arc'teryx's previous successful marketing efforts included collaborations with luxury brands like Gucci and high-profile fashion shows, which significantly increased its visibility and sales [21][22][24]. Group 4: Brand Evolution - Arc'teryx has shifted from a focus on professional outdoor gear to a high-end lifestyle brand, appealing to urban elites rather than traditional outdoor enthusiasts [28][29][31]. - The brand's identity has evolved from being a symbol of outdoor expertise to one of social status, leading to a dilution of its original outdoor values [30][31][32].

Group 1 - Tesla's restaurant in Hollywood has opened, attracting global attention with its futuristic design and unique dining experience [1] - The restaurant features a charging station on the first floor, seating for over 250 people on the second floor, and large LED screens displaying classic movie clips, creating an outdoor cinema atmosphere [1] - On its opening day, the restaurant generated $47,000 in revenue within just six hours [1] Group 2 - Tesla's cross-industry ventures serve as an effective marketing strategy, leveraging its strong brand presence to create buzz without significant traditional advertising costs [3][8] - Previous successful cross-promotional products include a children's version of the Model S and a limited edition tequila, both of which sold out quickly [3][5] Group 3 - The restaurant represents a long-term investment for Tesla, with plans for a second location in Shanghai, indicating a commitment to this new business model [8] - The concept of "waiting economy" is utilized, transforming the typical charging wait time into an active consumer experience by combining dining and entertainment [9][10] Group 4 - The restaurant aims to increase customer engagement and brand loyalty by extending the time users spend at charging stations, potentially increasing their overall spending [11][12] - This strategy could divert consumer spending from competitors like McDonald's, effectively creating a closed-loop consumption ecosystem [12] Group 5 - The restaurant's opening generates significant media attention and social media buzz, enhancing Tesla's brand visibility [13][22] - By integrating high-frequency dining experiences with low-frequency car purchases, Tesla strengthens its connection with consumers and enhances brand loyalty [16][18] Group 6 - Tesla's strong fan base plays a crucial role in the success of its cross-industry products, as loyal customers eagerly promote and share their experiences [20][22] - The restaurant not only serves food but also embodies a lifestyle and brand philosophy, positioning Tesla as more than just a car manufacturer [24][25] Group 7 - The restaurant serves as a platform for Elon Musk to enhance his personal brand, showcasing his multifaceted persona beyond just technology [26] - Tesla's restaurant is described as a "future lifestyle experience center," integrating various elements of energy, AI, and consumer behavior into a cohesive brand experience [27][30]

Group 1 - The first "Snack Music Festival" was held in Changsha, featuring a unique combination of music and snacks, with the global juice brand "Capri-Sun" as a key partner [2][4] - The festival showcased 18 star bands, creating an engaging atmosphere with popular songs leading to audience sing-alongs [4] - Capri-Sun's mascot, Sunny, became a highlight, attracting young fans and encouraging social media sharing through interactive games and activities [5][9] Group 2 - The festival included a fan meeting for Sunny, where attendees enjoyed interactions and received small gifts, reflecting the brand's commitment to customer engagement [7] - Capri-Sun emphasized its brand values of "safety, health, and happiness" during the festival, aiming to connect with young consumers through innovative marketing [11] - Capri-Sun, established in 1969 in Germany, focuses on natural products without artificial additives, and is marketed in over 119 countries, showcasing its commitment to sustainability and consumer satisfaction [12]